Search for Ads

You can search for an ad by entering one or more keywords to use for the search in the Search field. Entering a keyword or multiple keywords is useful for widening or narrowing your search. If you do not enter a keyword and press ENTER or leave the Search field empty and click on the magnifying glass, the system returns all the ads in the MCRC database. When you enter keywords and search, the system returns ads that match the keyword(s) you entered on the Search Results page. You can then click on the ad title to view more information about the ad.

Note: When you enter a keyword, the system searches the following text in ad information: Title, Description, Themes, Campaign Titles, and Languages.

 

The Search Box

The Search text box on the Home page and on the Search Results page in MCRC allows you to enter one or more keywords and search for an ad or campaign and then select the desired ad or campaign from a list of matching titles. After entering a keyword, e.g. Cessation, the system displays the ads that match the keyword on the Search Results page. To view the related campaigns, click the Associated Campaigns link at the top right corder of the results list or click the Campaigns tab next to the Ads tab.

Notes:

  • Entering many keywords could result in no matching ads. To widen the search, enter fewer keywords. For more information, see Widening your search.
  • Entering very few keywords could result in a large number of ads being displayed. To narrow the search, enter additional keywords. For more information, see Narrowing your search.
  • If you enter one whole word or a partial word in the Keywords field, the system displays all ads containing that whole or partial word. For example, if you enter cigar, the system displays ads containing the words “cigars”, “cigarette”, “cigarettes”, etc. If you enter “smok”, the system displays all ads containing the words “smoke”, “smoker”, “smokeless”, etc.

What do you want to do next?

  • To modify your search criteria, click click X next to each keyword(s) displayed above the results list.
  • To view ad details, click the ad title.
  • To view the related campaigns for the ads being viewed, click the Associated Campaigns link.
  • To view more details for the ad description, click the more > link.

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Ads in Cycle

An advertisement is “in cycle” once the initial portions of holding fees, session fees, and other related talent fees are paid. Once an ad is in cycle, other organizations across the U.S. can add their local markets to the ad’s cycle at a much reduced cost, within the given expiration dates. To view ads in cycle, click the Ads in Cycle graphic in the carousel on the Home page or click the Ads in Cycle link under Type of Ad in the Ad Filter Options section on the Search Results page.

Notes:

  • You must be logged in to view ads in cycle.
  • Only ads that are produced under SAG/AFTRA union contracts qualify for this status.
  • The Ads in Cycle list is available only for Television and Radio Ads.
  • The Ads in Cycle list is available by clicking the Ads in Cycle graphic in the carousel on the Home page or clicking the Ads in Cycle link under the Ad Filter Options on the Search Results page.
  • Ads in cycle display the “In Cycle” icon: Screenshot of In Cycle icon.

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New Ads

The New Ads page displays the most recent ads added to MCRC. This list is updated as new ads come in, or every six months, whichever comes first. The New Ads page is particularly useful for users who browse the collection of ads in MCRC on a semi-annual basis since they can readily see the ads that have been added since their last visit. To search for new ads, click the New Ads tab and then click the New Ads link.

Notes:

  • New Ads are available for any type of ad.
  • You do not have to be logged in to view new ads.
  • New ads display the “new” icon: Screenshot of New icon..

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Free Ads

Free ads are provided free of charge. The Free ads list is available by clicking the Free link under Cost in the Ad Filter Options.

  • The Free Ads list is available by clicking the Free Ads graphic in the carousel on the Home page or clicking the Free link under Cost in the Ad Filter Options section on the Search Results page.
  • Free ads display the “Free” icon: Screenshot of Free icon.

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Search Tips

You can make your search even more efficient by widening or narrowing your search.

Widen Your Search

You can widen your search when you want to browse the catalog, when you are unsure of an ad’s contents, or when your original search did not yield any results.

To widen your search, do any of the following:

Widen Your Search
Search Technique Example Results
Do not enter any keyword Just click the magnifying glass or click on the Search field and press ENTER. The system displays all the ads and campaigns in MCRC.
Type only one word or part of a word in the Search field Keyword: smoke The system displays ads containing the word “smoke”, e.g. “smoker”, “smokeless”, etc.

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Narrow Your Search

You can narrow your search if you know the title of the ad or other identifying criteria, or when the original search displayed too wide a range of ads. To narrow down your search, enter multiple keywords into the Search field.

To narrow your search, do any of the following:

The system displays ads and campaigns containing the exact words “secondhand smoke”, in that specific order.

Narrow Your Search
Search Technique Example Results
Enter multiple keywords in the Search field Keywords: secondhand smoke kills The system displays ads and campaigns containing the words “secondhand” AND “smoke” AND “kills” in any order.
Enclose the multiple keywords in quotation marks Keywords: “secondhand smoke kills” The system displays ads and campaigns containing the exact words “secondhand smoke kills”, in that specific order

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Punctuation Marks

You can enter commas or semicolons in the Keywords field. However, the system ignores the punctuation marks except for quotation marks, which the system uses for an exact search. For example, if you enter secondhand; pregnancy, lung as your search criteria the system drops the semicolon and comma, and treats the search as if you entered secondhand pregnancy lung. If you enter secondhand smoke, the system does not drop the quotation marks, treats the search as an exact search, and returns ads and campaigns containing exactly the words “secondhand smoke”, in that specific order.

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