Smokeless Tobacco: Products and Marketing
- Is not burned1
- Includes tobacco that can be sucked or chewed1
- Can be spit or swallowed, depending on the product1
- Can be spitless, depending on the product2
- Contains nicotine and is addictive1
- May appeal to youth because it comes in flavors such as cinnamon, berry, vanilla, and apple3,4
Types of smokeless tobacco:
- Chewing tobacco (loose leaf, plug, or twist and may come in flavors)1
- Snuff (moist, dry, or in packets [U.S. snus])1
- Dissolvables (lozenges, sticks, strips, orbs)3
Smokeless tobacco is not a safe alternative to smoking. Learn more about these products.
Chewing tobacco comes in the form of loose leaf, plug, or twist1
|*Market share is the percentage of the U.S. smokeless tobacco market for a specific product. For example, almost 2 of every 10 smokeless products (17.5%) sold in the United States in 2011 were loose-leaf smokeless tobacco products.5|
|Loose leaf||Cured (aged) tobacco, typically sweetened and packaged in foil pouches||Piece taken from pouch and placed between cheek and gums||17.5%|
|Plug||Cured tobacco leaves pressed together into a cake or “plug” form and wrapped in a tobacco leaf||Piece taken from pouch and placed between cheek and gums||0.5%|
|Twist or roll||Cured (aged) tobacco leaves twisted together like a rope||Piece cut off from twist and placed between cheek and gums||0.2%|
Snuff is finely ground tobacco that can be dry, moist, or packaged in pouches or packets (dip, U.S. snus).2,4
- Some types of snuff are sniffed or inhaled into the nose; other types are placed in the mouth.
- Snus is a newer form of moist snuff used in the United States.
|*Market share is the percentage of the U.S. smokeless tobacco market for a specific product. For example, more than 8 of every 10 snuff products sold in the United States in 2011 were moist snuff products.5|
|Moist||Cured (aged) and fermented tobacco processed into fine particles and often packaged in round cans||Pinch or “dip” is placed between cheek or lip and gums; requires spitting||80.7%|
|Dry||Fire-cured tobacco in powder form||Pinch of powder is put in the mouth or inhaled through the nose; may require spitting||1.1%|
|U.S. snus||Moist snuff packaged in ready-to-use pouches that resemble small tea bags||Pouch is placed between cheek or teeth and gums; does not require spitting||Data unavailable|
Dissolvables are finely ground tobacco pressed into shapes such as tablets, sticks, or strips.3
- Dissolvable tobacco products slowly dissolve in the mouth.
- These products may appeal to youth because they come in attractive packaging, look like candy or small mints, and can be easily hidden from view.
|Lozenges||Resemble pellets or tablets||Data unavailable|
|Orbs||Resemble small mints||Data unavailable|
|Sticks||Have a toothpick-like appearance||Data unavailable|
|Strips||Thin sheets that work like dissolvable breath strips or medication strips||Data unavailable|
Some cigarette companies make and sell smokeless tobacco products.2
- In 2019, $576.1 million was spent on advertising and promotion of smokeless tobacco products, a decrease from 2018.6 Price discounts comprised nearly 65.3% of all advertising and promotion expenditures in 2019.6 Smokeless tobacco products include dry snuff, moist snuff, plug/twist, loose-leaf chewing tobacco, snus, and dissolvable products.
- Some cigarette companies advertise that smokeless tobacco can be used in places where tobacco smoking is not allowed.7
- Additional research is needed to examine long-term effects of newer smokeless tobacco products, such as dissolvables and U.S. snus.
- World Health Organization. IARC Monographs on the Evaluation of Carcinogenic Risks to Humans. Volume 89: Smokeless Tobacco and Some Tobacco-Specific N-Nitrosamines [PDF–3.18 MB]. Lyon (France): World Health Organization, International Agency for Research on Cancer, 2007 [accessed 2017 Nov 3].
- Mejia AB, Ling PM. Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development. American Journal of Public Health 2010;100(1):78–87 [cited 2016 Dec 8].
- U.S. Department of Health and Human Services. Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2012 [accessed 2017 Nov 3].
- Campaign for Tobacco-Free Kids. Smokeless Tobacco and Kids [PDF–4.87 MB]. [accessed 2016 Dec 8].
- Maxwell JC. The Maxwell Report. The Smokeless Tobacco Industry in 2011. Richmond (VA): John C. Maxwell, Jr., 2013 [cited 2017 Nov 3].
- U.S. Federal Trade Commission (FTC). Federal Trade Smokeless Tobacco Report for 2019 [PDF – 1 MB]. Washington: Federal Trade Commission, 2021 [accessed 2021 Apr 27].
- Timberlake DS, Pechmann C, Tran SY, Au V. A Content Analysis of Camel Snus Advertisements in Print Media. Nicotine and Tobacco Research 2011;13(6):431–9 [cited 2017 Nov 3].