Tips® Campaign Matte Article for Asian Americans
This prewritten matte article about the Tips From Former Smokers® campaign is ready for adaptation and use by journalists, bloggers, and other members of the media and for organizations’ newsletters.
The Centers for Disease Control and Prevention (CDC) is continuing its national tobacco education campaign—Tips From Former Smokers® (Tips®)—with hard-hitting TV commercials that feature real people who have experienced the harms caused by smoking. The campaign ads, which air beginning in late March 2020, will again highlight the immediate and long-term damage caused by smoking and encourage people who smoke to quit.
Smoking increases the risk for cancer, heart disease, and stroke, which are leading causes of death for Asian Americans. While cigarette smoking has fallen among Asian Americans in recent years—from about 2 in 15 (13.3%) in 2005 to about 1 in 14 (7.1%) in 2018—it continues to be a major preventable cause of disease and death in this population, and tobacco-related disparities persist among Asian subgroups.
Rico, an Asian American Tips participant, started smoking at age 14. He was diagnosed with cancer at age 45 and was determined to quit so that he could enjoy a healthy life with his family. Since quitting smoking for good, Rico, a cancer survivor, is passionate about sharing his story in order to help others who smoke to quit. Rico feels blessed to be alive to spend time with his family and watch his children finish college. He believes that it’s never too late to quit smoking. “As a former smoker, I know how hard it is to quit. Addiction is a very difficult battle to win, but it can be done!” Rico said.
CDC launched the first Tips campaign in 2012 to lower smoking rates and save lives, and the campaign has been very successful since then. Results of a recent study show that from 2012–2018, CDC estimates that more than 16.4 million people who smoke have attempted to quit and approximately one million have successfully quit because of the Tips campaign.
“Most people who smoke want to quit. They don’t want to suffer or be a burden on their families,” said Corinne Graffunder, DrPH, MPH, director of CDC’s Office on Smoking and Health. “By showing how real people and their families are affected by smoking-related diseases, the Tips campaign can help motivate people to quit for good.”
CDC has created additional print ads in three Asian languages (Chinese, Korean, and Vietnamese) that encourage people who smoke to quit and direct them to the Asian Smokers’ Quitline.* Callers can receive free help quitting from coaches who are fluent in Asian languages. The quitline also offers a free 2-week supply of nicotine patches for callers who want them.
Following are the toll-free numbers that appear in these ads:
- Mandarin and Cantonese: 1-800-838-8917*
- Korean: 1-800-556-5564*
- Vietnamese: 1-800-778-8440*
- English: 1-800-QUIT-NOW (1-800-784-8669)
*The Asian Smokers’ Quitline is operated by the University of California, San Diego.
For more information about the Tips campaign and resources for quitting smoking, visit CDC.gov/tips.
Download a photo of Tips participant Rico to use with the matte article for Asian Americans. This photo is available for public use. Permission is not required.
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