Tips® Campaign Matte Article for Faith Communities
This prewritten matte article about the Tips From Former Smokers® campaign is ready for adaptation and use by churches and other faith communities.
CDC’s Tips From Former Smokers® Campaign To Air Hard-Hitting Commercials Beginning April 2019
The Centers for Disease Control and Prevention (CDC) is continuing its national tobacco education campaign—Tips From Former Smokers® (Tips®)—with hard-hitting TV commercials that feature real people who have experienced the harms caused by smoking. The campaign ads, which air beginning April 2019, will again highlight the immediate and long-term damage caused by smoking, and encourage smokers to quit. Faith leaders across the country are also encouraging their members who smoke to quit for good so they can be around for their families and friends.
The Tips ads show that smoking causes a variety of severe health problems, including cancer, heart disease, and stroke. Unfortunately, even though smoking rates among adults have declined over the years—from 20.9% in 2005 to 14% in 2017—tobacco use still results in far too many deaths and smoking-related illnesses in the United States.
CDC launched the first Tips campaign in 2012 to lower smoking rates and save lives, and the campaign has been very successful in every year since then. Results of a recent study show that during 2012–2018, CDC estimates that more than 16.4 million people who smoke have attempted to quit and approximately one million have quit for good because of the Tips campaign.
“Most smokers want to quit. They don’t want to suffer or be a burden on their families,” said Corinne Graffunder, DrPH, MPH, director of CDC’s Office on Smoking and Health. “By showing how real people and their families are affected by smoking-related diseases, the Tips campaign can help motivate people to quit for good.”