Tips® Campaign Matte Article for Hispanics/Latinos
This prewritten matte article about the Tips From Former Smokers® campaign is ready for adaptation and use by journalists, bloggers, or other members of the media and for organizations’ newsletters.
The Centers for Disease Control and Prevention (CDC) is continuing its national tobacco education campaign—Tips From Former Smokers® (Tips®)—with hard-hitting TV commercials that feature real people who have experienced the harms caused by smoking. The campaign ads, which will air beginning in late March 2020, will again highlight the immediate and long-term damage caused by smoking, and encourage people who smoke to quit.
Although smoking has dropped among Hispanic/Latino people in recent years—from more than 1 in 6 (16.2%) in 2005 to nearly 1 in 10 (9.8%) in 2018—public health experts say it hasn’t gone down as far as it could or should. Cigarette smoking adds to a person’s risk for cancer, heart disease, and stroke, which are among the leading causes of death for Hispanics/Latinos in the United States.
Felicita and Rose are two Hispanic women featured in CDC’s Tips TV ads that run in both English and Spanish. Felicita started smoking cigarettes when she was just 12 years old. In her 30s and 40s, Felicita already had bleeding gums and loose teeth, but she didn’t realize that smoking could make the problems in her mouth much worse. By the time Felicita quit smoking, it was too late to save her teeth. “I feel like I destroyed my health and my appearance with cigarettes,” she said.
Rose started smoking cigarettes at just 13 years of age, and she continued to smoke for many years. Rose’s addiction caused her to lose a foot because of clogged blood vessels—and then caused lung cancer, which later spread to her brain. Rose had chemotherapy, radiation, and two surgeries.
“Cigarettes harm. They kill,” said Rose. “Try your best to quit. And if you don’t smoke, don’t pick it up. It’s not worth it.”
Rose wished that she had more days to spend with her friends and family—especially her three grandchildren, who meant the world to her. Like everyone in the Tips campaign, she hoped that sharing her story would encourage other people to quit smoking before they get sick. Sadly, she died in January 2015 at age 60 from cancer caused by smoking.
“Most people who smoke want to quit. They don’t want to suffer or be a burden on their families,” said Corinne Graffunder, DrPH, MPH, director of CDC’s Office on Smoking and Health. “By showing how real people and their families are affected by smoking-related diseases, the Tips campaign can help motivate people to quit for good.”
CDC launched the first Tips campaign in 2012 to lower smoking rates and save lives, and the campaign has been very successful in every year since then. Results of a recent study show that from 2012–2018, CDC estimates that more than 16.4 million people who smoke have attempted to quit and approximately one million have successfully quit because of the Tips campaign.
People who speak Spanish and want to quit smoking can call the Spanish-language quitline: 1-855-DÉJELO-YA (1-855-335-3569). For quitline coaches who speak English, call 1-800-QUIT-NOW (1-800-784-8669).
For more information about the Tips campaign and resources for quitting smoking, visit CDC.gov/tips.
Download photos of Tips participants Felicita, Mariano and Rose to use with the matte article for Hispanics/Latinos. These photos are available for public use. Permission is not required.
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