Tips® Campaign Matte Article for American Indians/Alaska Natives
This prewritten matte article about the Tips From Former Smokers® campaign is ready for adaptation and use by journalists, bloggers, and other members of the media and for organizations’ newsletters.
CDC’s Tips From Former Smokers® Campaign To Air Hard-Hitting Commercials Beginning April 2019
The Centers for Disease Control and Prevention (CDC) is continuing its national tobacco education campaign—Tips From Former Smokers® (Tips®)—with hard-hitting TV commercials that feature real people who have experienced the harms caused by smoking. The campaign ads, which air beginning April 2019, will again highlight the immediate and long-term damage caused by smoking, and encourage smokers to quit.
Cigarette smoking is more common among American Indian/Alaska Native (AI/AN) adults than most other racial/ethnic groups in the United States. Although cigarette smoking prevalence in the general population has declined in recent years, prevalence among the AI/AN population remains high. In 2017, almost 1 in 4 (24.0%) AI/AN adults in the United States smoked cigarettes, compared with about 1 in 7 (14%) U.S. adults overall.
Two Native Americans, Michael and Nathan, are featured in CDC’s Tips campaign. They both hoped that by sharing their stories, they could help other AI/AN smokers to quit.
Michael, a member of the Tlingit tribe in Alaska, tried his first cigarette at the age of 9, then smoked for most of his adult life. He was diagnosed with chronic obstructive pulmonary disease (COPD) at age 44, but ignored the symptoms until age 52, when he awoke one day gasping for air. He quit smoking that day.
Michael had the diseased parts of his lungs removed to make breathing easier, but his doctor says Michael needs a lung transplant. “I used to play volleyball and hike in the mountains, but I don’t do that anymore,” he says. “I avoid anything that involves running and carrying things. I stay away from smoke and exhaust. Now, it’s all about friends, good memories, and living a little bit longer.”
Nathan, a Native American and member of the Oglala Sioux tribe, never smoked cigarettes, but for 11 years he worked at a casino that allowed smoking. The exposure to secondhand smoke triggered asthma attacks and caused him to develop serious infections that eventually led to permanent lung damage called bronchiectasis.
“A common cold escalated into pneumonia, sending me to the emergency room,” he said. “During one of the visits, a doctor was looking at x-rays of my lungs and commented that I had the lungs of a heavy smoker. I told him, ‘I never smoked a day in my life!’”
His lung problems were so serious that Nathan finally had to leave his job to avoid the smoke. He would run out of breath just walking a short distance and had to use oxygen daily. Sadly, Nathan’s lung damage led to his death in October 2013. He was 54.
CDC launched the first Tips campaign in 2012 to lower smoking rates and save lives, and the campaign has been very successful since then. Results of a CDC study published in the journal, Preventing Chronic Disease, show that during 2012-2015, CDC’s Tips campaign was associated with over half a million sustained quits among U.S. adult smokers, and over 9 million quit attempts.
“Most smokers want to quit. They don’t want to suffer or be a burden on their families,” said Corinne Graffunder, DrPH, MPH, director of CDC’s Office on Smoking and Health. “By showing how real people and their families are affected by smoking-related diseases, the Tips campaign can help motivate people to quit for good.”