Social Media Content
2021 Tips Campaign on Social Media
Share information about the new Tips From Former Smokers® (Tips®) participants on your own social media accounts. Download images that are sized appropriately for Twitter, Facebook, Instagram, and LinkedIn.
Recommended Social Media Messages
Use the messages below on your own social media account(s). You can also engage with us by liking, sharing, or retweeting our #CDCTips posts on CDC Tobacco Free Twitter and Facebook.
2020 Montages
- From 2012–2018, the Tips From Former Smokers® campaign has motivated one million Americans to successfully quit smoking. Learn more about the 2020 #CDCTips campaign at CDC.gov/tips.
- The #CDCTips campaign has returned for its 9th year to feature stories of real people living with smoking-related diseases and the impact their illnesses have had on their families. Visit CDC.gov/tips to read their stories.
Recommended Social Media Messages
Use the messages below on your own social media account(s). You can also engage with us by liking, sharing, or retweeting our #CDCTips posts on CDC Tobacco Free Twitter and Facebook.
2021 Montages
- #CDCTips tells the stories of people who smoked and those caring for them and how they are living with smoking-related illnesses. CDC.gov/Tips
- #CDCTips tells the stories of people living with smoking-related diseases and those who care for them. CDC.gov/
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Tips Through the Years
- #CDCTips features brave real people living with, or caring for someone who has, smoking-related diseases and disabilities. Learn more: CDC.gov/
Download this video sized for Facebook and Twitter on the Media Campaign Resource Center.
Impact of the Tips Campaign
- Facebook: Did you know? About 34 million U.S. adults currently smoke cigarettes. Evidence-based mass media campaigns, like CDC’s Tips From Former Smokers®, can help people quit smoking: CDC.gov/TipsImpact
- Twitter: #DYK Cigarette smoking remains the leading cause of preventable death in the US. Evidence-based mass media campaigns like #CDCTips can help people quit smoking: CDC.gov/
2020 Tips Participants
- Denise’s husband, Brian H., lives with multiple smoking-related diseases. She has been by his side for every doctor’s appointment, scan, surgery, and recovery. Read Denise’s story: http://bit.ly/33qLhEK #CDCTips
- Geri smoked for 35 years. Now, she is living with COPD caused by smoking and hopes she will be accepted for a lung transplant. Read Geri’s story: http://bit.ly/2xQZ5wz #CDCTips
- Rebecca C. knew smoking wasn’t good for her, but she never imagined it would lead to having five of her toes removed. Read Rebecca’s story: http://bit.ly/2vxCdBt #CDCTips
Click on the link to open the image. Then right click the image and select “Save picture as…” to download the image.
Click on the link to open the image. Then right click the image and select “Save picture as…” to download the image.
Support the 2021 Tips campaign by changing your profile picture or encouraging your friends, fans, and followers to use the image as their own profile picture.
Option 1: Create a temporary profile picture.
Option 2: Post the image on your social media profile with the copy below.
Proposed post copy: This 10th year, #CDCTips is deeply grateful to the public health heroes of the Tips campaign who have bravely told their stories in order to help people quit smoking. Get inspired at https://go.usa.gov/xsjMvexternal icon.
Partner Video: Show your support for the Tips® campaign
Film and post a short testimonial video between March 1-September 26, 2021:
- Film a short video (10-15 seconds) of your organization’s president, CEO, or executive director explaining why the Tips campaign matters to your organization and your audiences. See video formatting suggestions below.
- Post the video to your organization’s website and or social media channels.
- If posting on social media, use #CDCTips to be a part of the conversation!
- Need some inspiration? Watch this sample video from Truth Initiative’s president and CEO, Robin Kovalexternal icon.
For Social Media Videos MP4 format, bit rate <500kbps, using H264 codec with AAC audio are recommended.
Correct file size and ideal length for end use:
- Facebook/Instagram: Max file size 1024mb, ideal video length under 30 seconds, 1:1 aspect ratio preferred
- Twitter: Max file size 512mb, ideal video length under 30 seconds, 16:9 aspect ratio
Other considerations:
- Provide a caption file if video has sound. (called a .SRT file)
- Put the most important information at the beginning of the video.
- Skip the intros, you have less than a second to grab the audience’s attention don’t spend that on flashy intro slides.
To add one of our three frames to your profile picture:
- Go to facebook.com/profilepicframes
- Search using the phrase “CDC Tips” and select the CDC Tips frame you want to use.
- Click Use as Profile Picture to save.
Share the Quit Smoking Boot Camp Pinterest board on your social media account(s). Don’t forget to tag CDC Tobacco Free on Twitter and Facebook
- Join the @CDCTobaccoFree Quit Smoking Boot Camp on Pinterest! It has all the tips, pointers, and plans to get you – or someone you care about – motivated to quit smoking. bit.ly/Quit-Smoking-Boot-Campexternal icon
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