The Centers for Disease Control and Prevention is continuing Tips From Former Smokers® (Tips®), the national tobacco education ad campaign featuring real people living with the effects of smoking-related diseases or exposure to secondhand smoke. The Tips campaign began in 2012 as the first national campaign sponsored and funded by a federal agency with the goal of educating the public about the harmful effects of smoking and encouraging quitting. The commercials in the Tips campaign show how smoking-related illnesses have forever changed the lives of everyday people.

To receive more information, or to arrange an interview with a subject matter expert, call the CDC media office at 404.639.3286; or email

Press Release and Advisories











Tips-related Publications and News

  • From 2012–2018, CDC estimates that more than 16.4 million people who smoke have attempted to quit and approximately one million have successfully quit because of the Tips campaign.
  • To read more about the Tips From Former Smokers campaign, please visit the Tips Impact and Results web page.

Top of Page

Images and Photos

2020 Tips Photos

Tips 2018 Photos

Tips 2016 Photos

Tips 2015 Photos

Tips 2014 Photos

Tips 2013 Photos

Tips 2012 Photos

Download Center

CDC’s Tips From Former Smokers campaign materials are available without cost. Visit the Download Centerexternal icon to learn more about the parameters and restrictions on their use.

Media Campaign Resource Center

The Media Campaign Resource Center (MCRC) provides free and low-cost tobacco education campaign materials to support communication efforts of the tobacco control community.

Matte Articles

Pre-written matte articles ready for adaptation and use by journalists, bloggers, or other members of the media about the Tips from Former Smokers campaign.

 Top of Page

Overviews of Diseases / Conditions

Learn the facts about the smoking-related diseases and conditions featured in the campaign.