Newsroom
The Centers for Disease Control and Prevention is continuing Tips From Former Smokers® (Tips®), the national tobacco education ad campaign featuring real people living with the effects of smoking-related diseases or exposure to secondhand smoke. The Tips campaign began in 2012 as the first national campaign sponsored and funded by a federal agency with the goal of educating the public about the harmful effects of smoking and encouraging quitting. The commercials in the Tips campaign show how smoking-related illnesses have forever changed the lives of everyday people.
To receive more information, or to arrange an interview with a subject matter expert, call the CDC media office at 404.639.3286; or email media@cdc.gov.
Press Release and Advisories
2023
2022
- August 9, 2022
Statement from Karen Hacker, MD, MPH, Director, CDC’s National Center for Chronic Disease Prevention and Health Promotion on the passing of Tonya Moore, Tips From Former Smokers® participant - February 28, 2022
CDC’s Tips From Former Smokers® Campaign Returns With Powerful New Ads
2021
2020
- August 27, 2020
CDC’s Tips® campaign led 1 million U.S. adults to quit smoking during 2012–2018 - April 7, 2020
Statement from CDC Director Robert R. Redfield, MD on the passing of Michael Patterson, Tips From Former Smokers ad participant - March 23, 2020
CDC’s successful Tips From Former Smokers campaign returns on March 23
2019
2018
2017
- January 9, 2017
Tips From Former Smokers: landmark anti-smoking campaign begins sixth year January 9
2016
- March 24, 2016
Impact of first federally funded anti-smoking ad campaign remains strong after three years - January 21, 2016
Powerful new ads mark the 5th year of the successful “Tips From Former Smokers” campaign
2015
- March 26, 2015
Powerful new “Tips From Former Smokers” ads focus on living with vision loss and colorectal cancer - January 9, 2015
Statement from CDC Director Tom Frieden on the passing of Rosemary V. Hernandez, former Tips From Former Smokers ad participant
2014
- December 10, 2014
CDC’s Tips From Former Smokers campaign provided outstanding return on investment - August 8, 2014
Statement from Tim McAfee, Director, CDC’s Office on Smoking and Health on the passing of Bill Busse, former Tips From Former Smokers ad participant - June 24, 2014
New hard-hitting “Tips From Former Smokers” ads to air this summer
2013
- October 18, 2013
Statement from Tim McAfee, Director, CDC’s Office on Smoking and Health on the passing of Nathan Moose, former Tips campaign ad participant - September 19, 2013
2013 Tips From Former Smokers campaign generates 150,000 calls to quitlines and 2.8 million website visits - September 17, 2013
Statement from CDC Director Tom Frieden on the passing of Terrie Hall, former Tips From Former Smokers ad participant - September 9, 2013
More than 100,000 Americans quit smoking due to national media campaign
(En Español: Más de 100,000 personas en los Estados Unidos dejan de fumar gracias a campaña nacional en los medios de comunicación) - May 23, 2013
Campaign encourages smokers to “Talk With Your Doctor” for help quitting - March 28, 2013
Education campaign returns with powerful stories to help Americans quit smoking (En Español: Campaña educativa regresa con historias impactantes para ayudar a las personas en los Estados Unidos a dejar de fumar)
2012
- April 2, 2012
Calls to quitline hit record high after CDC national tobacco ad campaign launch - March 15, 2012
CDC ad campaign reveals harsh reality of smoking-related diseases
Tips-related Publications
Images and Photos
2020 Tips Photos
Download Center
CDC’s Tips From Former Smokers campaign materials are available without cost. Visit the Download Center to learn more about the parameters and restrictions on their use.
Media Campaign Resource Center
The Media Campaign Resource Center (MCRC) provides free and low-cost tobacco education campaign materials to support communication efforts of the tobacco control community.
Matte Articles
Pre-written matte articles ready for adaptation and use by journalists, bloggers, or other members of the media about the Tips from Former Smokers campaign.
Overviews of Diseases / Conditions
Learn the facts about the smoking-related diseases and conditions featured in the campaign.