Tips® Campaign Matte Article for General Public
This matte article about the Tips From Former Smokers® campaign is ready for adaptation and use by journalists, bloggers, and other members of the media and for organizations’ newsletters.
CDC’s Tips From Former Smokers® Campaign Airing a New Round of Hard-Hitting Commercials
The Centers for Disease Control and Prevention (CDC) is continuing its national tobacco education campaign—Tips From Former Smokers® (Tips®)—with hard-hitting TV commercials that feature real people who have experienced the harms caused by smoking. The campaign ads, which air beginning in late March 2020, will again highlight the immediate and long-term damage caused by smoking, and encourage people who smoke to quit.
CDC launched the first Tips campaign in 2012 to lower smoking rates and save lives, and the campaign has been very successful since then. Results of a recent study show that from 2012–2018, CDC estimates that more than 16.4 million people who smoke have attempted to quit and approximately one million have successfully quit because of the Tips campaign.
Americans pay a high price in illnesses and deaths due to tobacco use. Unfortunately, even though smoking rates among adults have declined over the years—from 20.9% in 2005 to 13.7% in 2018—tobacco use still results in far too many deaths, disabilities, and smoking-related illnesses in the United States. For every person who dies because of smoking, at least 30 people live with a serious smoking-related illness.
“Most people who smoke want to quit. They don’t want to suffer or be a burden on their families,” said Corinne Graffunder, DrPH, MPH, director of CDC’s Office on Smoking and Health. “By showing how real people and their families are affected by smoking-related diseases, the Tips campaign can help motivate people to quit for good.”