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Marketing and Support for Arthritis Interventions

Tools to help support the promotion of physical activity and self management education interventions

The CDC Arthritis program has developed a variety of tools to support the dissemination and implementation of arthritis-appropriate intervention programs in the community.  You can find information about CDC-recommended interventions on the intervention programs page.

Marketing Tools

Spread the Word: Marketing Self-Management Education Through Ambassador Outreach

A complete guide to planning, implementing, and evaluating a marketing strategy that uses trained community ambassadors to generate word-of-mouth “buzz” about the benefits of attending a self-management education program.

The 1.2.3 Approach to Provider Outreach

The 1-2-3 Approach to Provider Outreach was designed to help introduce physical activity and self management education programs to health care professionals and others so they can recommend the intervention to their patients with chronic disease. Use this marketing guide to help you plan and conduct face-to-face outreach to primary care providers (PCPs) in your state or local area.

Background Information

Compendium of Arthritis-Appropriate Interventions

The Compendium provides organizations with the information they need to decide to adopt an intervention to meet the needs of their constituents with arthritis and other chronic diseases.

ASMP/CDSMP Meta-Analysis Executive Summary

CDC conducted two meta-analyses, combining the results of all available research studies and program evaluations on two self-management education interventions, the Chronic Disease Self-Management Program (CDSMP) and the Arthritis Self-Management Program (ASMP), which documented improvements in health behaviors such as exercise, and psychological well-being, such as reduced depression, fear, and frustration, along with increased energy and confidence in their ability to manage their condition. This is the executive summary of the resulting report.

Self-Management Education Issue Briefs

CDC produced two issue briefs based on the results of the ASMP/CDSMP meta-analyses. One issue brief is designed for organizations that are considering adopting CDSMP and/or ASMP. The other brief is designed for health care providers.

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