Buenos días, artritis

Buenos días, artritis is a Spanish health communications campaign for general use by state health departments, their partners, and other community organizations.

The campaign was developed to promote physical activity as a method of arthritis self-management and was created on the basis of extensive audience research. Physical activity can have an important impact and beneficial effect on arthritis pain and associated disability.

The campaign is designed to achieve the following goals:

  • Raise awareness of exercise as a way to manage arthritis pain and increase mobility.
  • Increase understanding of how to use exercise (which types and for how long/duration) to ease arthritis symptoms and prevent further disability.
  • Enhance the confidence or belief of persons with arthritis that they can engage in moderate exercise.
  • Increase trial of moderate exercise behaviors.

The target audience for the campaign includes men and women with arthritis, physician-diagnosed or self-diagnosed, who have the following characteristics:

  • Spanish speaking Hispanic population.
  • Ages 45 to 64 years.
  • Income less than $35,000 a year.
  • Arthritis that has begun to or threatens to have negative impact on valued life roles.

The Buenos dias, artritis campaign consists of taped radio spots and live-announcer scripts, a brochure and sticker to be placed as a counter top display, and print advertisements including outdoor billboards, bus shelter placards, flyers, bill stuffers, and bookmarks. All radio and print executions can also be used as either a Public Service Announcement (PSA) or a paid placement. Note: All print materials are awaiting updates. However, the campaign radio spots remain available for use.