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Communication Campaigns

CDC’s Arthritis Program has developed evidence-based public awareness campaigns to promote physical activity and self-management education as useful ways to manage arthritis. Use these media campaigns to reach broad segments of the population.

Promoting Physical Activity

Physical Activity. The Arthritis Pain Reliever. and Buenos días, artritis are health communications campaigns that promote physical activity as a method of arthritis self-management.  These campaigns are for general use by state health departments, their partners, and other community organizations.

Physical Activity. The Arthritis Pain Reliever.

Physical Activity. The Arthritis Pain Reliever. promotes physical activity to Caucasians and African-Americans with arthritis between the ages of 40-65. The campaign goals are to:

close up of woman tying her walking shoe
  • Raise awareness of physical activity as a way to manage arthritis pain and increase function.
  • Increase understanding of how to use physical activity (types and duration) to ease arthritis symptoms and prevent further disability.
  • Enhance the confidence of persons with arthritis in their ability to be physically active.
  • Increase trial physical activity behaviors.

Learn more about the Physical Activity. The Arthritis Pain Reliever. campaign.

Buenos días, artritis

This campaign promotes physical activity to Spanish-speaking Hispanics with arthritis between the ages of 45–64, with an annual income of $35,000 or less. This campaign is targeted primarily to persons within the audience whose symptoms have advanced to the point where arthritis is perceived as interfering with one or more life activities, such as work or family obligations. The campaign goals are to:

  • Raise awareness of exercise as a way to manage arthritis pain and increase mobility.
  • Increase understanding of how to use exercise (which types and for how long/duration) to ease arthritis symptoms and prevent further disability.
  • Enhance the confidence or belief of persons with arthritis that they can engage in moderate exercise.
  • Increase trial of moderate exercise behaviors.

Learn more about the Buenos días, artritis campaign.

Promoting Self-Management Education

Self-Management Education: Learn More. Feel Better.

Campaign logo- Self-Management Education: Learn More. Feel Better.

Self-Management Education: Learn More. Feel Better. is a broad awareness campaign to promote self-management education (SME) interventions as a chronic disease self-management strategy. SME refers to programs that help people who have ongoing health conditions learn how to live life to the fullest.

This campaign is intended for general use by state health departments, people living with chronic health conditions, and other community organizations and is designed to achieve the following goals:

  • Raise public awareness of self-management education programs as a strategy for managing chronic health conditions.
  • Increase understanding of how to use self-management techniques to ease symptoms.
  • Encourage people to find a program that fits their life.

Visit the Self-Management Education: Learn More. Feel Better. website.

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