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Developing a Marketing and Promotion Plan

Learn how to lay the groundwork for implementing your approach to marketing self-management education and physical activity interventions to primary care providers (PCPs). Review the following elements you’ll need to consider when developing your marketing and promotion plan:

  • Choosing interventions to promote.
  • Choosing locations on which to focus your outreach efforts.
  • Identifying providers you want to target for outreach.
  • Establishing your marketing team.
  • Managing your program’s outreach initiative.
  • Overcoming obstacles and maximizing your efforts to launch a successful initiative.

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Return to The 1.2.3 Approach to Provider Outreach.