Communication Resources

E-cigarettes and Young People

Fact Sheets for Parents, Educators, and Health Care Providers

These fact sheets can be used to educate key youth influencers. Distribute them at community events, meetings, conferences, etc.

Digital and Social Media Materials

CDC has free resources you can use in your digital and social media efforts. Some of these materials are available for order through the Media Campaign Resource Center.

Other graphics, with code to embed on a website, are available on the CDC Youth Tobacco Product Use Infographics page.

Social Media

CDCTobaccoFree social media channels frequently feature new graphics and information about e-cigarettes and youth. Please like and follow us at CDCTobaccoFree on Facebook and Twitter. Stay Connected offers a one-stop shop to link to all of CDC’s tobacco control social media channels. The images on this page are examples of the type of graphics that have been shared on these channels.

Sample Newsletter Article/Blog Post

Use the CDC feature article Keep Kids E-Cigarette Free in your various communications channels to share information and resources with key stakeholders (e.g., blog post, print or electronic newsletter, listserv).

Materials for Print, Radio, and Television

These materials are available for order at no cost through the CDC Media Campaign Resource Center. You can work with media outlets to place them for free as PSAs, or if you have the resources, they can be used in paid placements.

See this letter sent by CDC to Public Service Directors to promote the One Brain radio PSA for an idea of how you could approach your local media outlets regarding PSA placement.

Dear Public Service Director,

According to the Centers for Disease Control and Prevention (CDC), last year, more than 3.6 million U.S. youth, including 1 in 5 high school students and 1 in 20 middle school students, used electronic cigarettes, also known as “e-cigarettes.” Between 2017 and 2018, e-cigarette use increased 78% among high school students and nearly 50% among middle school students. This rapid increase led the U.S. Surgeon General to call the use of these products by youth an epidemic in the United States. In adolescents, exposure to nicotine can harm brain development, which continues until about age 25.

CDC’s Office on Smoking and Health has produced the enclosed radio public service announcement (PSA) as part of an initiative to raise awareness about the increase in youth e-cigarette use. The goal is to alert influential adults – including parents, educators, coaches, and healthcare providers – about the risks of e-cigarette use among youth.

This is an urgent public health issue for your station and its listeners because nicotine exposure during adolescence can impact learning, memory, and attention, and e-cigarette use among U.S. youth is skyrocketing. Youth who use e-cigarettes also may be more likely to progress to regular cigarettes and be at increased risk for future addiction to nicotine and other drugs.

Please help us raise awareness of the dangers of youth e-cigarette use by running this PSA frequently. For more information about e-cigarettes and risks among youth, please visit:

Thank you for your time and support.


Brian King, PhD, MPH Deputy
Director for Research Translation
Office on Smoking and Health
National Center for Chronic Disease Prevention and Health Promotion
Centers for Disease Control and Prevention