Do I Have Prediabetes Campaign
In 2016, CDC partnered with the American Diabetes Association, American Medical Association, and Ad Council to launch Do I Have Prediabetes, the first national prediabetes awareness campaign. The campaign’s humorous public service announcements (PSAs) encourage millions of people to find out their risk by taking a 1-minute test at DoIHavePrediabetes.orgexternal icon. The campaign website also links to sites nationwide that deliver the National Diabetes Prevention Program (National DPP) lifestyle change program.
As of spring 2020:
- More than 3.4 million people visited the site and completed a prediabetes risk test.
- More than 124,000 went on to visit the National DPP website to find a lifestyle change program.
This award-winning campaign—one of the Ad Council’s most successful ever—has been extended. Watch for new PSAs soon!
1 in 3 adults has prediabetes. It could be you or someone you know.
Phase 3: 2018
More than 88 million American adults—that’s 1 in 3—have prediabetes. That 1 in 3 could be you, your brother, your other brother. You, your co-pilot, your co-pilot’s co-pilot. These PSAs bring the risk of prediabetes home to viewers by making it up close and personal. Read more about Phase 3.
The perfect way to spend a minute.
Phase 2: 2017
PSAs offer viewers the “perfect way to spend a minute”: take a 1-minute test to learn their prediabetes risk while also doing something everyone loves—watching adorable animal videos. Viewers who score 5 or higher are urged to talk to their doctor and visit DoIHavePrediabetes.orgexternal icon to learn more.
No one is excused from prediabetes.
Phase 1: 2016
Busy lives can stop people from taking steps to improve their health, but a prediabetes diagnosis can spur them to act. From the campaign’s key message, Prediabetes is real, and you could have it. Know where you stand, a relatable, humorous creative concept was developed: No one is excused from prediabetes. And a strong call to action: Visit DoIHavePrediabetes.orgexternal icon to take the risk test and learn more. Read more about Phase 1.