Do I Have Prediabetes Campaign

In 2016, CDC partnered with the American Diabetes Association, American Medical Association, and Ad Council to launch Do I Have Prediabetes, the first national prediabetes awareness campaign. The campaign’s humorous public service announcements (PSAs) encourage millions of people to find out their risk by taking a 1-minute test at DoIHavePrediabetes.orgexternal icon. The campaign website also links to sites nationwide that deliver the National Diabetes Prevention Program (National DPP) lifestyle change program.

Results

As of spring 2020:

  • More than 3.4 million people visited the site and completed a prediabetes risk test.
  • More than 124,000 went on to visit the National DPP website to find a lifestyle change program.

This award-winning campaign—one of the Ad Council’s most successful ever—has been extended. Watch for new PSAs soon!

1 in 3 adults has prediabetes. It could be you or someone you know.

Phase 3: 2018

1 in 3 adults has prediabates. Could be you, your co-pilot, your co-pilot's co-pilot

More than 88 million American adults—that’s 1 in 3—have prediabetes. That 1 in 3 could be you, your brother, your other brother. You, your co-pilot, your co-pilot’s co-pilot. These PSAs bring the risk of prediabetes home to viewers by making it up close and personal. Read more about Phase 3.

The perfect way to spend a minute.

Phase 2: 2017

84 million americans have prediabates. Even puppy lovers.

PSAs offer viewers the “perfect way to spend a minute”: take a 1-minute test to learn their prediabetes risk while also doing something everyone loves—watching adorable animal videos. Viewers who score 5 or higher are urged to talk to their doctor and visit DoIHavePrediabetes.orgexternal icon to learn more.

No one is excused from prediabetes.

Phase 1: 2016

86 million americans, maybe even you, have prediabates. Guy-stuck-in-traffic.

Busy lives can stop people from taking steps to improve their health, but a prediabetes diagnosis can spur them to act. From the campaign’s key message, Prediabetes is real, and you could have it. Know where you stand, a relatable, humorous creative concept was developed: No one is excused from prediabetes. And a strong call to action: Visit DoIHavePrediabetes.orgexternal icon to take the risk test and learn moreRead more about Phase 1.

Page last reviewed: October 5, 2021