Sample Press Release
Use this text in your Press Release to inform the media about World Asthma Day and Asthma Awareness Month. Insert local details and quotes from your representatives in the highlighted spaces provided.
SAMPLE MEDIA ADVISORY
Local Health Department, Phone number / E-mail address
World Asthma Day Is May 1, 2018
May is Asthma Awareness Month
Over 22 million people living in the United States have asthma, a chronic lifelong disease that affects the lungs. Asthma can cause wheezing, breathlessness, chest tightness, and coughing. Although asthma cannot be cured, it is possible to manage asthma to reduce and prevent asthma attacks, also called episodes. In the United States, approximately half of people with asthma had at least one asthma attack in 2012. More children (55%) than adults (49%) had an attack.
Asthma attacks cause adults to miss work and children to miss school. These dangerous and sometimes life-threatening episodes reduce the quality of life for people with asthma. The good news is that we can raise awareness about asthma and how it can be controlled.
People with asthma can prevent asthma attacks if they learn how to avoid asthma triggers like tobacco smoke, mold, outdoor air pollution, and colds and flu. Asthma episodes can also be prevented by using inhaled corticosteroids and other prescribed daily long-term control medicines correctly.
(If desired, insert quote from public health official regarding a relevant asthma-related topic. It could be about the importance of raising awareness and increasing asthma control potential.)
Studies show that less than half of people with asthma report being taught how to avoid triggers. Almost half of adults who were taught how to avoid triggers did not follow most of this advice.
(Add details about local activities and/or insert another quote from your organization if desired.)
To raise awareness about the health consequences and personal and financial costs of asthma, (insert health department name here) is participating in World Asthma Day on May 2, 2017, and Asthma Awareness Month throughout May. (Name of health department) joins the Centers for Disease Control and Prevention (CDC), the U.S. Environmental Protection Agency (EPA), and the Global Initiative for Asthma (GINA) in encouraging people with asthma to learn more about how to control asthma and prevent asthma episodes.
This year’s World Asthma Day theme is “NEVER TOO EARLY, NEVER TOO LATE. It’s always the right time to address airways disease.””
It’s Time to Control Asthma in (city/county/locality) and throughout the world. To learn more about asthma control and management, visit CDC at www.cdc.gov/asthma. To learn how to raise awareness about asthma, visit GINA at www.ginasthma.orgExternal and use CDC’s Online Asthma Awareness Toolkit (https://www.cdc.gov/asthma/world_asthma_day.htm). For air quality information, visit EPA AirNow at www.enviroflash.infoExternal.