Vaccinate with confidence. CDC's strategy to reinforce confidence in COVID-19 vaccines

Building Confidence in COVID-19 Vaccines

What Is Vaccine Confidence?

Vaccine confidence is the trust that patients, their families, and providers have in:

  • Recommended vaccines
  • Providers who administer vaccines
  • Processes and policies that lead to vaccine development, licensure or authorization, manufacturing, and recommendations for use

Many factors influence vaccine decision-making, including cultural, social, and political factors; individual and group factors; and vaccine-specific factors. However, confidence in the vaccines, the vaccinator, and the system all support the decision to get vaccinated.

Why Is It Important?

Most people in the United States are planning to get vaccinated against COVID-19, but some may want more information before seeking vaccination. They may want to know more about COVID-19 vaccines, including the process for developing and authorizing these vaccines and information about their safety and effectiveness. People may also have previous experiences that affect their trust and confidence in the health system, which could affect their decision to get vaccinated.

By taking time to listen to their concerns and answer their questions, you can help people become confident in their decision to get vaccinated. Also, when you decide to get vaccinated and share the reasons why you did, you can have a powerful influence on your family and community. Strong confidence in the vaccines within communities leads to more people getting vaccinated, which leads to fewer COVID-19 illnesses, hospitalizations, and deaths.

Six Ways to Help Build COVID-19 Vaccine Confidence

  1. Encourage leaders in your family, community, or organizations to be vaccine champions.
  2. Have discussions with your friends and family about vaccination to understand their perspective and encourage their decision to vaccinate.
  3. Share key messages that promote action through multiple trusted channels.
  4. Help educate people about COVID-19 vaccines, including how they were developed and their intense safety monitoring, and how you can talk to others about the vaccines.
  5. Learn more about finding credible vaccine information. When you come across COVID-19 information, cross-check with and learn how to respond to misinformation you encounter.
  6. Make your decision to get vaccinated visible and celebrate it!

COVID-19 State of Vaccine Confidence Insights Report

CDC regularly creates reports about the status of COVID-19 vaccine confidence in the United States, emphasizing major themes that influence vaccine confidence and uptake. The reports include analyses of multiple quantitative and qualitative data sources, ranging from social listening and web metrics to immunization survey data and CDC-INFO inquiries. The reports seek to identify emerging issues of misinformation, disinformation, and places where intervention efforts can positively increase vaccine confidence across the United States.

Report 14 | September 13, 2021 pdf icon[8 pages]

Rapid Report – Announcement of Booster Dose Program of mRNA COVID-19 Vaccines for U.S. Adults | August 26, 2021 pdf icon[8 pages]

Disclaimer: The findings and conclusions in this report are those of the author(s) and do not necessarily represent the official position of the Centers for Disease Control and Prevention (CDC).

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Resources to help you get started

Confidence Conversation resources

How to Build Confidence in COVID-19 Vaccines: A Short Guide for Immunization Coordinators in Medical Centers and Clinicspdf icon
An informational guide with six strategies for immunization coordinators to build vaccine confidence within their health system or clinic.

Communication and Confidence Readiness Checklist (Appendix A)pdf icon: A checklist to assess the readiness of your facility to promote COVID-19 vaccine to healthcare personnel and patients, including links to corresponding CDC resources that you can tailor to the needs of your facility and the populations you serve.

The COVID-19 Vaccine Confidence Conversation Starter (Appendix B)pdf icon: A conversation starter guide to engage healthcare providers during an in-person or virtual meeting in order to identify tailored approaches to promote vaccine confidence within a facility.

Vaccinate with Confidence Strategy ppt icon[1 page]: CDC’s Vaccinate with Confidence strategy to reinforce confidence in COVID-19 vaccines.

Building Confidence in COVID-19 Vaccines Among Your Patients Tips for the Healthcare Teamppt icon (Slide Deck): This slide deck highlights the importance of increasing confidence in COVID-19 vaccines in healthcare workers, including tips and tricks for healthcare workers to increase vaccine confidence in their patients.

Rapid Community Assessment Guide: This guide is for staff of state and local health departments involved in various aspects of COVID-19 vaccine planning who wish to better understand their community’s needs regarding hesitancy and acceptance of COVID-19 vaccines.

Page last reviewed: September 14, 2021