Vaccinate with confidence. CDC's strategy to reinforce confidence in COVID-19 vaccines

Vaccinate with Confidence COVID-19 Vaccines Strategy for Adults

See Resources section below for Vaccinate with Confidence strategies for children and adolescents.

Three people wearing masks.
Build Trust

Share clear, complete, and accurate messages about COVID-19 vaccines and take visible actions to build trust in the vaccine, the vaccinator, and the system in coordination with federal, state, and local agencies and partners.

Action Steps:

Person sitting in a chair after getting vaccinated pointing at her bandaid.
Empower Healthcare Personnel

Promote confidence among healthcare personnel* in their decision to get vaccinated and to recommend vaccination to their patients.

Action Steps:

*Healthcare Personnel = All staff working in healthcare settings, including physicians, Physician Assistants/Nurse Practitioners, nurses, allied health professionals, pharmacists, support staff, social workers, and community health workers.

Four people wearing masks.
Engage Communities and Individuals

Engage communities in a sustainable, equitable, and inclusive way—using two-way communication to listen, build trust, and increase collaboration.

Action Steps:

  • Empower vaccine recipients to share their personal stories and reasons for vaccination within their circles of influence.
  • Work with health departments and national partners to engage communities around vaccine confidence and service delivery strategies, including adaptation of vaccination provider sites to meet community needs.
  • Collaborate with trusted messengers—such as faith-based and community leaders—to tailor and share culturally relevant messages and materials with diverse communities.