What Is Vaccine Confidence?

Building Trust in COVID-19 Vaccines

Vaccine confidence is the trust that patients, their families, and providers have in:

  • Recommended vaccines
  • Providers who administer vaccines
  • Processes and policies that lead to vaccine development, licensure or authorization, manufacturing, and recommendations for use

Many factors influence vaccine decision-making, including cultural, social, and political factors, individual and group factors, and vaccine-specific factors.

Strong confidence in COVID-19 vaccines within communities leads to more people getting vaccinated ― which leads to fewer COVID-19 illnesses, hospitalizations, and deaths.

Why is It Important to Build Vaccine Confidence?

Most people in the United States are planning to get vaccinated against COVID-19, but some may want more information before seeking vaccination. They may want to know more about COVID-19 vaccines, including the process for developing and authorizing these vaccines and information about their safety and effectiveness. People may also have previous experiences that affect their trust and confidence in the health system, which could affect their decision to get vaccinated.

Here’s what you can do:

  • Help people become confident in their decision to get vaccinated by taking time to listen to their concerns and answer their questions.
  • Decide to get vaccinated and share the reasons why you did. You can have a powerful influence on your family and community.

Six Ways to Help Build COVID-19 Vaccine Confidence

1. Already vaccinated? Become a vaccine champion!

Encourage leaders in your family, community, or organizations to be vaccine champions, too. For examples, see COVID-19 Vaccine Community Features.

2. Discuss vaccination with your friends and family.

If they have questions or concerns about getting vaccinated, discuss your vaccination experience, why you decided to get vaccinated, and where you were vaccinated. See How to Talk About COVID-19 Vaccines with Friends and Family for more information.

3. Share key messages.

Promote and share key things to know about COVID-19 vaccination through multiple trusted channels.

4. Educate people about COVID-19 vaccines.

Help others understand how COVID-19 vaccines were developed and their intense safety monitoring.

5. Learn more about finding credible vaccine information.

When you come across COVID-19 information, cross-check with CDC.gov and learn how to respond to misinformation you encounter.

6. Make your decision to get vaccinated visible and celebrate it!

Share your COVID-19 vaccination story on social media and you’re your COVID-19 vaccination stickers.

Page last reviewed: September 24, 2021