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Youth Exposure to Marijuana Advertising in Oregon’s Legal Retail Marijuana Market


A photograph shows the front of a retail store that sells marijuana. Signs on the front porch read “Alberta Green House” and “Recreational Cannabis”, and there is a sign with a large green plus sign. Signs on the door say “No Minors Allowed” and “Prohibida Entrada de Menores.”

Figure 1. Retail marijuana storefront with green cross and sign advertising “Recreational Cannabis,” Oregon, 2017.

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A photograph shows a billboard that reads “Damn . . . $3 A Gram, Only @ the New Amsterdam. 2201 N Killingsworth St. Portland, thenewamsterdam.com”. In small type at the bottom of the billboard is “Do not operate a vehicle or heavy machinery under the influence of [text obscured by a light fixture] of reach of children. For use only by adults twenty-one years of age or older”.

Figure 2.
Billboard advertising retail marijuana, Oregon, 2017.

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