Use the information gathered in identifying the situation to develop the message. Particularly when dealing with chemical contaminants, consult with experts to understand the potential health impact and impact routes (e.g., ingestion, contact, aerosolization) so messages are customized to the contaminant; they may differ from more traditional microbial messages used in boil water advisories. Use tools, such as the Message Mapping Template [DOCX – 1 page] and the Sample Message Map [PDF – 1 page] and the Single Overriding Communication Objective (SOCO) Worksheet. [DOCX – 2 pages]
Unless a state requires specific templates, revise the order and content of these templates based on the local circumstances. Remember to include the 10 required elements from the Public Notification Rule.
Understand the translation needs of your community. Use community partners or professional translation services to translate the message. Avoid using online dictionaries or other computer software.
Community partners are responsible for producing the message in formats that people they serve can read and understand, such as Braille, large font, or text messages. Today’s communication channels are diverse. You will likely need to consider multiple channels in addition to traditional media.
Required Elements of a Public Notice
All public notices must include a clear and readily understandable explanation of each violation containing the following 10 elements from EPA’s Public Notification Rule (PNR) Quick Reference Guide.
- Description of the violation or situation, including contaminant(s) of concern and the contaminant level(s).
- When the violation or situation occurred.
- Any potential adverse health effects from drinking the water and standard language regarding the violation or situation.
- Population at risk, including subpopulations that may be particularly vulnerable if exposed to the contaminant in their drinking water.
- Whether alternate water supplies should be used.
- Actions consumers should take, including when they should seek medical help, if known.
- What the water system is doing to correct the violation or situation.
- When the water system expects to return to compliance or resolve the situation.
- Name, business address, and phone number of the water system owner, operator, or designee who can provide additional information concerning the notice.
- A statement encouraging the notice recipients to share the notice with other persons, where applicable.
Tip
Abbreviated messages should include:
- Basic message of action to take
- Location
- Contact information
- Where to get more information
Abbreviated Messages
Some channels of communication only allow for brief messages because of time or space constraints, but can be disseminated widely and are heavily used by particular age groups that may be difficult to reach through other channels. Brief messages are appropriate for:
- On-screen scroll (e.g., local televised news, cable television, public service television channels, Emergency Broadcast System announcements)
- Text message systems (SMS)
- Social media (e.g., Facebook, Twitter, Reddit)
- Reverse 911 phone message systems
- Opt-in message systems (e.g., CodeRED alerts)
- Highway variable message signs and portable message boards
See the Automated Messages [DOCX – 3 pages] tool.
Abbreviated Message Template—Boil Water Advisory
The [water utility name] is asking customers to boil tap water or use bottled water. For more information, go to [www.watersystemwebsite.org] or call [###-###-####].
Message Development
The information on which to base the advisory can be captured in the Information for Communication Planning [DOCX – 1 page] tool. The Required Elements of a Public Notice outlines the questions and information the drinking water advisory must address in its materials. Key Questions for the Public Information Officer [DOCX – 1 page] may help in preparation for working with the media.