12 COVID-19 Vaccination Strategies for Your Community

A Guide to Support the Work of Health Departments and Community Organizations Across the United States

illustration of four settings: drive through testing, home setting, farm setting, university setting

Many see COVID-19 vaccination as the key to a post-pandemic life, yet millions in the United States have not been vaccinated despite eligibility and plentiful supply.

On this page, the Centers for Disease Control and Prevention (CDC) highlights 12 strategies derived from evidence-based practices that are being applied in communities across the country to promote vaccine confidence and uptake.

Vaccine confidence is the belief that vaccines work, are safe, and are part of a trustworthy medical system. Without some level of confidence, people will not move toward receiving a vaccine for themselves or their children.

Vaccine uptake refers to the proportion of the population that has received a vaccine.

Vaccine Confidence and Uptake Strategies

Addendum: Rural Considerations for Vaccine Confidence and Uptake Strategies

Addendum: Rural Considerations for Vaccine Confidence and Uptake Strategies

Field Guide users can submit feedback and strategy examples to confidenceconsults@cdc.gov.

The COVID-19 Vaccination Field Guide outlines selected strategies to help increase vaccine confidence and uptake. These strategies were drawn from historical (non-COVID-19) vaccination efforts and supported by positive outcomes from evaluation research.

The Field Guide also includes examples from communities currently using these strategies to increase COVID-19 vaccine confidence and uptake. Each strategy addresses common barriers to getting a COVID-19 vaccine, which are structural, behavioral, or informational. Refer to the complete Field Guide [48 pages] for a list of barriers and their meanings.

When implementing any of these strategies in your community, consider real-world factors by assessing the cost (dollars, time, effort, staffing), involving community leaders in planning and execution, and piloting the effort to measure success before wider execution.

12 Strategies to Help Increase COVID-19 Vaccine Confidence and Demand

State and local health departments, community- and faith-based organizations, and local non-profits are encouraged to try a combination of the following:

Page last reviewed: November 3, 2021