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Responses to a Social Media Campaign Promoting Safe Fish Consumption Among Women


The figure displays a Facebook ad with a photograph of a grilled salmon filet displayed attractively on top of a salad. Text at the top of the photograph, labeled as message copy, reads “Experts say omega-3 fatty acids in fish are a building block for a baby’s brain and eyes.” Text at the bottom of the photograph, labeled as headline, reads “Eating fish is a healthy choice when pregnant.”

Example Facebook advertisement used in the message testing campaign. The “expert” source ad shown here was most engaging for the audience of pregnant women.

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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions.

Page last reviewed: August 1, 2019