Responses to a Social Media Campaign Promoting Safe Fish Consumption Among Women
RESEARCH BRIEF — Volume 16 — August 1, 2019
The figure displays a Facebook ad with a photograph of a grilled salmon filet displayed attractively on top of a salad. Text at the top of the photograph, labeled as message copy, reads “Experts say omega-3 fatty acids in fish are a building block for a baby’s brain and eyes.” Text at the bottom of the photograph, labeled as headline, reads “Eating fish is a healthy choice when pregnant.”
Example Facebook advertisement used in the message testing campaign. The “expert” source ad shown here was most engaging for the audience of pregnant women.
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