A Content Analysis of Vaping Advertisements on Twitter, November 2014
ORIGINAL RESEARCH — Volume 13 — September 29, 2016
Figure. Inferred demographic characteristics of 4 popular Twitter handles that marketed vaping-related products and the Twitter median average (determined by analyzing followers from a large number of Twitter accounts and calculating the median average value for each demographic characteristic) when the analysis was conducted in November 2014. DemographicsPro, a social media analytics company (www.demographicspro.com), was used in May 2016 to determine the inferred characteristics of the followers of the 4 Twitter handles.
|Characteristic||Vaping-Related Product of 4 Popular Twitter Handles||Twitter Median Average|
|Vaporizer||E-cigar||E-liquid||Marijuana Vape Pen|
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