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Integrating Tobacco Control and Obesity Prevention Initiatives at Retail Outlets


Photograph of tobacco products and advertising in a US convenience store. The advertisements are large and brightly colored and have no warning about the health effects of the products.

Figure 1. Customer view of tobacco advertising in a typical US convenience store (before).

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Photograph digitally altered to show the effect of a new rule proposed by FDA that would require tobacco advertisements to be black-and-white and would add health warnings and graphic images proportionate to the size of the advertisements.

Figure 2. Illustration demonstrating a change to black and white (“tombstone”) tobacco advertisements with potential FDA warning messages covering 20% of advertisements and displayed on cigarette packs (after).

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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions.

Page last reviewed: March 10, 2016