Integrating Tobacco Control and Obesity Prevention Initiatives at Retail Outlets
SPECIAL TOPIC — Volume 13 — March 10, 2016
Photograph of tobacco products and advertising in a US convenience store. The advertisements are large and brightly colored and have no warning about the health effects of the products.
Figure 1. Customer view of tobacco advertising in a typical US convenience store (before).
Photograph digitally altered to show the effect of a new rule proposed by FDA that would require tobacco advertisements to be black-and-white and would add health warnings and graphic images proportionate to the size of the advertisements.
Figure 2. Illustration demonstrating a change to black and white (“tombstone”) tobacco advertisements with potential FDA warning messages covering 20% of advertisements and displayed on cigarette packs (after).
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