How Tobacco Quitline Callers in 38 US States Reported Hearing About Quitline Services, 2010–2013
ORIGINAL RESEARCH — Volume 13 — February 4, 2016
PEER REVIEWED
Figure 1. Number of quitline “how heard abouts” (HHAs) by quarter and category, 38 states, National Quitline Data Warehouse, 2010–2013. The Tips campaign aired for 12 weeks from March 19, 2012, to June 10, 2012. In 2013, the campaign was conducted for 16 weeks (10 on-air weeks and 6 off-air weeks) from March 4, 2013, to June 23, 2013.
| Year | Quarter | Number of Quitline “How Heard Abouts” | |||
|---|---|---|---|---|---|
| Family or Friends | Health Professional | Media | Other | ||
| 2010 | 1 | 25,026 | 27,388 | 41,208 | 12,977 |
| 2 | 22,403 | 26,358 | 39,028 | 11,653 | |
| 3 | 21,480 | 25,991 | 33,499 | 16,688 | |
| 4 | 19,479 | 25,410 | 35,123 | 11,080 | |
| 2011 | 1 | 24,245 | 28,118 | 45,832 | 13,133 |
| 2 | 20,242 | 26,624 | 36,829 | 11,503 | |
| 3 | 17,627 | 23,645 | 27,450 | 11,346 | |
| 4 | 16,604 | 25,086 | 28,558 | 10,361 | |
| 2012 | 1 | 19,876 | 29,873 | 48,224 | 13,937 |
| 2 | 20,372 | 27,935 | 69,991 | 10,972 | |
| 3 | 16,649 | 26,132 | 26,859 | 11,817 | |
| 4 | 13,732 | 24,525 | 21,812 | 9,138 | |
| 2013 | 1 | 18,483 | 28,738 | 50,975 | 11,969 |
| 2 | 18,737 | 28,214 | 65,320 | 10,633 | |
| 3 | 14,448 | 24,907 | 27,479 | 8,480 | |
| 4 | 12,636 | 22,298 | 27,161 | 8,457 | |
Figure 2. Trends in quitline registrations by “how heard about” categories, 38 states, National Quitline Data Warehouse, 2010–2013.
| Year | Quarter | Percentage of Quitline Registrations | |||
|---|---|---|---|---|---|
| Media | Health Professional | Family or Friends | Other | ||
| 2010 | 1 | 37.3 | 26.1 | 23.4 | 13.1 |
| 2 | 41.3 | 25.0 | 22.2 | 11.5 | |
| 3 | 34.2 | 27.9 | 22.5 | 15.4 | |
| 4 | 35.7 | 29.1 | 21.5 | 13.7 | |
| 2011 | 1 | 37.6 | 27.8 | 22.4 | 12.4 |
| 2 | 41.6 | 26.6 | 21.1 | 10.8 | |
| 3 | 34.4 | 29.5 | 21.4 | 14.6 | |
| 4 | 35.9 | 30.7 | 20.5 | 12.9 | |
| 2012 | 1 | 37.8 | 29.4 | 21.3 | 11.5 |
| 2 | 41.8 | 28.2 | 20.0 | 10.0 | |
| 3 | 34.6 | 31.1 | 20.4 | 13.9 | |
| 4 | 36.1 | 32.3 | 19.4 | 12.2 | |
| 2013 | 1 | 38.0 | 31.0 | 20.2 | 10.8 |
| 2 | 42.0 | 29.8 | 19.0 | 9.2 | |
| 3 | 34.8 | 32.8 | 19.3 | 13.1 | |
| 4 | 36.3 | 34.0 | 18.3 | 11.4 | |
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