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Using Diverse Communication Strategies to Re-Engage Relapsed Tobacco Quitline Users in Treatment, New York State, 2014


The intervention to encourage past quitline registry participants to recycle into services had 3 phases. The first consisted of 6 attempts to contact the relapsed smoker by Interactive Voice Response (IVR). The second phase attempted contact by postcard, email, and 2 Short Messaging Services (SMS) texts. The final phase was another cycle of 6 IVR attempts.

Figure. The New York State 3-phase Intervention to encourage relapsed smokers to make another quit attempt, New York State, 2014. Abbreviations; IVR, Interactive Voice Response; SMS, Short Messaging Service.

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Page last reviewed: October 22, 2015