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Effects of a National Campaign on Youth Beliefs and Perceptions About Electronic Cigarettes and Smoking

PEER REVIEWED


Figure.

Predicted values of agreement with beliefs at various frequencies of exposure. For all ads, increased frequency of exposure led to increased percentage of beliefs.

Predicted values of agreement with beliefs at various frequencies of exposure. For all ads, increased frequency of exposure led to increased percentage of beliefs.
Name of Advertisement Belief Ad-specific frequency of exposure Predicted agreement with beliefs (%)
Rehacked The nicotine in vapes may hack your brain Never 66.0%
Rehacked The nicotine in vapes may hack your brain Rarely 69.3%
Rehacked The nicotine in vapes may hack your brain Sometimes 72.5%
Rehacked The nicotine in vapes may hack your brain Often 75.5%
Rehacked The nicotine in vapes may hack your brain Very often 78.3%
Rehacked The nicotine in vapes can reprogram your brain Never 63.4%
Rehacked The nicotine in vapes can reprogram your brain Rarely 66.4%
Rehacked The nicotine in vapes can reprogram your brain Sometimes 69.3%
Rehacked The nicotine in vapes can reprogram your brain Often 72.1%
Rehacked The nicotine in vapes can reprogram your brain Very often 74.7%
Rehacked The nicotine in vapes changes your brain Never 71.1%
Rehacked The nicotine in vapes changes your brain Rarely 73.1%
Rehacked The nicotine in vapes changes your brain Sometimes 75.0%
Rehacked The nicotine in vapes changes your brain Often 76.8%
Rehacked The nicotine in vapes changes your brain Very often 78.6%
Rehacked If I smoke, nicotine will reprogram my brain Never 62.3%
Rehacked If I smoke, nicotine will reprogram my brain Rarely 66.2%
Rehacked If I smoke, nicotine will reprogram my brain Sometimes 69.8%
Rehacked If I smoke, nicotine will reprogram my brain Often 73.2%
Rehacked If I smoke, nicotine will reprogram my brain Very often 76.4%
Rehacked The nicotine in cigarettes may hack your brain Never 74.3%
Rehacked The nicotine in cigarettes may hack your brain Rarely 76.8%
Rehacked The nicotine in cigarettes may hack your brain Sometimes 79.1%
Rehacked The nicotine in cigarettes may hack your brain Often 81.2%
Rehacked The nicotine in cigarettes may hack your brain Very often 83.2%
Epidemic Vapes contain formaldehyde Never 47.8%
Epidemic Vapes contain formaldehyde Rarely 50.3%
Epidemic Vapes contain formaldehyde Sometimes 52.7%
Epidemic Vapes contain formaldehyde Often 55.2%
Epidemic Vapes contain formaldehyde Very often 57.6%
Epidemic Vaping can cause irreversible lung damage Never 71.4%
Epidemic Vaping can cause irreversible lung damage Rarely 74.4%
Epidemic Vaping can cause irreversible lung damage Sometimes 77.1%
Epidemic Vaping can cause irreversible lung damage Often 79.7%
Epidemic Vaping can cause irreversible lung damage Very often 82.1%
Epidemic Vaping is an epidemic Never 62.0%
Epidemic Vaping is an epidemic Rarely 65.7%
Epidemic Vaping is an epidemic Sometimes 69.2%
Epidemic Vaping is an epidemic Often 72.4%
Epidemic Vaping is an epidemic Very often 75.5%
Little Lungs If I smoke, I will have small lungs Never 73.2%
Little Lungs If I smoke, I will have small lungs Rarely 76.2%
Little Lungs If I smoke, I will have small lungs Sometimes 78.9%
Little Lungs If I smoke, I will have small lungs Often 81.4%
Little Lungs If I smoke, I will have small lungs Very often 83.7%
Little Lungs The lungs of teenage smokers may not grow to normal size Never 80.5%
Little Lungs The lungs of teenage smokers may not grow to normal size Rarely 82.7%
Little Lungs The lungs of teenage smokers may not grow to normal size Sometimes 84.7%
Little Lungs The lungs of teenage smokers may not grow to normal size Often 86.5%
Little Lungs The lungs of teenage smokers may not grow to normal size Very often 88.1%
Little Lungs Smoking as a teen can permanently stunt your lungs Never 83.5%
Little Lungs Smoking as a teen can permanently stunt your lungs Rarely 85.0%
Little Lungs Smoking as a teen can permanently stunt your lungs Sometimes 86.4%
Little Lungs Smoking as a teen can permanently stunt your lungs Often 87.7%
Little Lungs Smoking as a teen can permanently stunt your lungs Very often 89.0%
Gift If I smoke, I will have yellow, stained teeth Never 85.2%
Gift If I smoke, I will have yellow, stained teeth Rarely 86.6%
Gift If I smoke, I will have yellow, stained teeth Sometimes 87.8%
Gift If I smoke, I will have yellow, stained teeth Often 88.9%
Gift If I smoke, I will have yellow, stained teeth Very often 90.0%
Gift If I smoke, I will develop gum disease Never 82.5%
Gift If I smoke, I will develop gum disease Rarely 83.8%
Gift If I smoke, I will develop gum disease Sometimes 85.0%
Gift If I smoke, I will develop gum disease Often 86.2%
Gift If I smoke, I will develop gum disease Very often 87.3%
Gift If I smoke, I will lose my teeth Never 75.8%
Gift If I smoke, I will lose my teeth Rarely 77.7%
Gift If I smoke, I will lose my teeth Sometimes 79.6%
Gift If I smoke, I will lose my teeth Often 81.3%
Gift If I smoke, I will lose my teeth Very often 82.9%

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