Resources to Encourage Routine Childhood Vaccinations

Call to Action

Help us protect children by doing what you can to get kids caught up on recommended vaccines. During the last few years, there was a concerning drop in routine immunizations for children and adolescents. Routine vaccination coverage is rebounding, but unevenly and has not yet recovered among all groups. Efforts must be made to ensure that all school-aged children are up to date on their routine vaccines, have received recommended COVID-19 vaccines, and routine vaccination coverage is equitably distributed.

Catch up on Well-Child Visits and Recommended Vaccinations
Happy child in a lion custome. Text: Let’s play catch-up on routine vaccines

Use this web feature as a link in your social media posts, newsletters or other communication.

Resources for Healthcare Providers
Nurse using digital tablet at hospital

Healthcare providers are trusted sources of information for parents and guardians. They can also help families make an informed decision to vaccinate. Explore ways to help catch school-aged children up on vaccination.

View the resources
Resources for Parents

You have the power to keep your child healthy. Find answers to common questions about vaccines and resources about routine childhood vaccinations.

Father taking selfie with daughter
What to Know About Vaccinating Your Child

From schedules to records, vaccine details to doctor’s office tips, discover helpful vaccination resources. CDC and American Academy of Pediatrics (AAP) recommend staying on top of routine childhood vaccinations—or catching up on vaccines your child may have missed.

Learn About Childhood Vaccination
Resources for Partners

Promote childhood immunization in your community or among your members with the resources below.

Social Media Content

Use or customize these messages on your social media platforms to spread the word about childhood vaccination in your community.

Twitter Messages

Facebook Messages

Instagram Messages

Pinterest Messages


Use this infographic to educate parents on the importance of getting children caught up on well-child visits and routine childhood vaccinations. The infographic is also available to download and print.

Power to Protect infographic

Vaccines: Power to Protect

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Newsletter Template

Use this suggested language in emails or digital communications with parents. Include the resources for parents above to educate parents about the importance of childhood immunizations.

Stay on track with your child’s vaccinations

As a parent, you want to keep your children safe. Routine childhood vaccinations are an important way to ensure that your child and community remain healthy and protected against serious diseases, like measles and whooping cough.

[YOUR ORGANIZATION] encourages parents to make sure children are up to date on routinely recommended vaccines. Well-child visits and check-ups are essential for routine vaccination.

You can also review the 2023 easy-to-read immunization schedule recommended by the Centers for Disease Control and Prevention (CDC).  If you’re pregnant, now is a great time to find a doctor for your baby and schedule a visit to discuss any questions you have about vaccines.