After a coalition has decided on structure and purpose, and has a core group of participants, there are a few other things to consider. Marketing of the newly formed coalition is necessary so that other organizations know about the work that is being done and why it is important. Regular communication and planning meetings will keep everyone connected. Be sure to use data and feedback to continue refining the action plan as things move forward. See below for some additional ideas:

  1. Provide Marketing/Press Kit
    1. Creating a point-pager about the roundtable gives others a quick, easy-to-understand resource about who is participating and why the work is important.
    2. Other materials like matte articles, tip sheets, and fact sheets for parents can be included as examples.
  2. Maintain Momentum
    1. Decide how often meetings are necessary—monthly e-mails and quarterly in-person lunches might work nicely.
    2. Provide ongoing communications and resources.
    3. Consider featuring guest speakers such as an ENT or gynecologic oncologist who can add new perspective and keep meetings interesting.
  3. Get Creative with Funding and Resources
    1. There are many types of funding available, CDC-sponsored or otherwise.
    2. Donated resources like meeting space, staffing, or other support can be just as valuable.
  4. Hold the Group Accountable
    1. As goals are set, coalitions should develop plans to assess progress and report at regular intervals.
    2. Evaluation efforts doesn’t have to be complex; it may be as simple as going through established smart objectives and showing what was and wasn’t accomplished.
    3. Instill accountability in expectations of participating partners.
    4. Don’t forget to celebrate successes!