Webinar 3: Describing Your Program and Choosing an Evaluation Focus
Presented by Tom Chapel, MA, MBA, CDC Chief Evaluation Officer (Acting)
Tom Chapel describes the importance of a clear program description in program evaluation and explores the concept
and uses of logic models in “describing the program” (Step 2 in the CDC Framework). He then moves to focusing the
evaluation design (Step 3), drawing on examples from a previous Webinar to illustrate the process of
establishing priorities for an evaluation. Tom acknowledges the reality that few programs have the resources
to evaluate every aspect of the program and so must prioritize the most salient evaluation questions for
key stakeholders.
Duration: 60 minutes
Best viewed in "Full screen" mode
PowerPoint slides with Speaker's Notes [PPTX - 895 KB]
Case Study Exercise [PDF - 57 KB]
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- Centers for Disease Control and Prevention
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Atlanta, GA 30333 - 800-CDC-INFO
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