Step 3 – Evaluate Your Campaign

After implementing your activities, it is beneficial to assess what worked, what did not, and opportunities for improvement. Analyzing your efforts can help you optimize your positive impact on health and reduce STIs!

When you begin, it is essential to understand the reasons why you want to measure performance.

• What do you intend to do with the results before beginning?
• How will you use any lessons learned in the future?

The CDC has a variety of tools and templates you can use to develop your health communication and social marketing campaigns and programs.

• For detailed health communication and social marketing evaluation assistance, check out these resources.
• If you are interested in more targeted resources, STD program evaluation trainings and tools are available.