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Campaign Materials – #SaferSexGamePlan

These social media messages for Twitter, Facebook and Instagram can help amplify STI prevention messages during STI Awareness Week. Select messages that align with your audiences and goals. Additional suggestions to keep in mind:

  • Use #STIweek and #SaferSexGamePlan hashtags on Twitter and Instagram during STI Awareness Week to join the conversation and share information, pictures and videos.
  • Use suggested daily themes to help plan your STI Awareness Week calendar, or mix and match campaigns
  • Share messages with suggested graphics or your own images, GIFs, and videos.
  • Customize messages with local testing options. Incorporate local hashtags that may help your messages reach your target audience.
  • Follow and tag @CDCSTD on Twitter and CDC STD on Facebook.

Sample Social Media Messages and Graphics

Day 1: Spread Awareness about STI Awareness Week and the Prepare Before You’re There Theme
Prepare Before You're There social media graphic

Post 1:
#STIweek is here! Use this week to make a #SaferSexGamePlan so that you’re prepared to prevent STIs before you play. Learn more, decide what’s right for you. https://bit.ly/3JU6Od3

Post 2:
Don’t roll the dice with your #SexualHealth! This #STIweek, prepare before you’re there with a #SaferSexGamePlan. https://bit.ly/3JU6Od3

Post 3:
What’s your #SaferSexGamePlan? #STIweek is the perfect time to figure it out! https://bit.ly/3JU6Od3

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Day 2: Highlight Specific Prevention Activities

Encourage talking with sexual partners; using condoms; and/or asking healthcare providers about options such as testing or taking pre-exposure prophylaxis (PrEP) to prevent HIV.

Prepare Before You're There Social media graphic

Post 1:
Prepare Before You’re There! 1. Take a quiz to see if you’re at risk for an #STI and 2. Access resources to make a #SaferSexGamePlan before you go out or swipe right. https://bit.ly/3KwcZV2 #STIweek

Post 2:
Prepare Before You’re There! What’s going into your #SaferSexGamePlan? Condoms, testing, and talking to your partner(s) and healthcare providers are all great #STI prevention steps! https://bit.ly/3LsCxTV #STIweek

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Prepare Before You're There social media graphic

Post 1:
Be ready *before* you’re in the heat of the moment with “Prepare Before You’re There.” Take some time during #STIweek to make a #SaferSexGamePlan and protect your #SexualHealth! https://bit.ly/3KwcZV2

Post 2:
Be intentional about your #SexualHealth! Having a #SaferSexGamePlan in place before you play can protect you, even when sex isn’t planned. https://bit.ly/3KwcZV2 #STIweek

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Prepare Before You're There social media graphic

Prepare before you’re there! Make a #SaferSexGamePlan, choose the STI prevention steps that work for you! https://bit.ly/3KwcZV2 #STIweek

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Day 3: Promote the Conversation Badge as a Conversation Icebreaker
Prepare Before You're There social media graphic

Post 1:
Need a #SexualHealth conversation icebreaker? Add the NEW Conversation Badge to your dating profile to signal that STI prevention and sexual wellness matters to you: https://bit.ly/3DwIFHd #SaferSexGamePlan #STIweek 

Post 2:
Start a conversation about #SexualHealth, without the stigma, with the new Conversation Badge: https://bit.ly/3DwIFHd #SaferSexGamePlan #STIweek 

Post 3:
Ready to #StopSTIgma? Add the Conversation Badge to your profile/dating profile app(s) to open up a #SexualHealth conversation – judgement-free! https://bit.ly/3DwIFHd #SaferSexGamePlan #STIweek

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Day 4: Promote Conversations with Partners and Healthcare Providers
Prepare Before You're There social media graphic

Sexually transmitted infections are NOT inevitable – they can be prevented! Use these tips for talking to your partner(s) and healthcare provider. https://bit.ly/3NSM48e #SaferSexGamePlan #STIweek

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Day 5: Promote STD Surveillance Report Numbers

Note: These data are considered preliminary prior to official 2021 close-out. This page will be updated with final 2021 STD surveillance data when they are available.

The State of STDs

Reported STDs in the U.S. continued to increase during the second year of the COVID-19 pandemic, with 2.5 million cases of chlamydia, gonorrhea, and syphilis reported in 2021. https://bit.ly/3CwtKhJ #STDreport

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Infographic showing statistics on how syphilis is increasing in the U.S.

Congenital syphilis continues to be a consequence of the U.S. syphilis epidemic. In 2021, over 2,600 cases of congenital syphilis were reported. Here’s what people can do about this 100% preventable infection: https://bit.ly/3CwtKhJ #STDreport

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Additional Resources

The Conversation Badges are also available and can be added to your website for use.

Stop STIgma Conversation Badges

Download all badges

[ZIP - 100 KB]

Individual Conversation Badges

Stop Stigma badge
Stop Stigma badge
Stop Stigma badge
Stop Stigma badge

Searching for prevention resources you can share with your community year-round? Visit the General Resources page for links to fact sheets, infographics, screening recommendations, and more. There’s something for everyone!