Step 1 – Choose Your Campaign

Pointers on Picking the Campaign that Works for You
As you are trying to decide which campaign to use, think of the following:
- What are your objectives?
- How are STIs impacting your community?
- Who is your primary audience?
- What behaviors do you want to influence?
- How will you measure campaign success?
Each campaign provides a similar offering of companion materials that you can use – web and social media graphics and sample social media content.
The table below provides an overview of each campaign to help you decide which campaign(s) to implement according to the prevention focus in your community. Click the hyperlinked campaign titles to navigate to each campaign website.
Campaign
Campaign
Description
Description
Audiences
Audiences
Focus
Focus
Encourages young people to get tested and treated for STIs.
Encourages young people to get tested and treated for STIs.
- Youth
- Youth
- Education
- Awareness
- Testing
- Education
- Awareness
- Testing
Encourages people to understand what places them at risk for STIs and to make a prevention “game plan” before they’re in the “heat of the moment.”
Encourages people to understand what places them at risk for STIs and to make a prevention “game plan” before they’re in the “heat of the moment.”
- General public
- General public
- Education
- Awareness
- Prevention
- Communication
- Education
- Awareness
- Prevention
- Communication
Encourages people and healthcare providers to take these three simple actions.
Encourages people and healthcare providers to take these three simple actions.
- Healthcare providers
- General public
- Healthcare providers
- General public
- Communication
- Testing
- Treatment
- Communication
- Testing
- Treatment