Step 1 – Choose Your Campaign

Step 1

Pointers on Picking the Campaign that Works for You

As you are trying to decide which campaign to use, think of the following:

  • What are your objectives?
  • How are STDs impacting your community?
  • Who is your primary audience?
  • What behaviors do you want to influence?
  • How will you measure campaign success?

Each campaign provides a similar offering of companion materials that you can use – web and social media graphics and sample social media content. Spanish-language resources are also available for some campaigns.

If you are looking for additional planning guidance, each campaign includes suggestions for daily themes focusing on different campaign-related topics that can be used throughout the week. There also is the option to pull elements from multiple campaigns and create a unique plan of action or to supplement your current plans, according to your intended audience or focus.

The table below provides an overview of each campaign to help you decide which campaign(s) to implement according to the prevention focus in your community. Click the hyperlinked campaign titles to navigate to each campaign website.

Campaign

Description

Audiences

Focus

Description

Encourages young people to get tested and treated for STDs.

Audiences

  • Youth

Focus

  • Education
  • Awareness
  • Testing

Description

Encourages people to understand what places them at risk for STDs and to make a prevention “game plan” before they’re in the “heat of the moment.”

Audiences

  • General public

Focus

  • Education
  • Awareness
  • Prevention
  • Communication

Description

Encourages people and healthcare providers to take these three simple actions.

Audiences

  • Healthcare providers
  • General public

Focus

  • Communication
  • Testing
  • Treatment
Step 2