Step 1 – Choose Your Campaign

Pointers on Picking the Campaign that Works for You

As you are trying to decide which campaign to use, think of the following:

• What are your objectives?
• How are STIs impacting your community?
• Who is your primary audience?
• What behaviors do you want to influence?
• How will you measure campaign success?

Each campaign provides a similar offering of companion materials that you can use – web and social media graphics and sample social media content.

The table below provides an overview of each campaign to help you decide which campaign(s) to implement according to the prevention focus in your community. Click the hyperlinked campaign titles to navigate to each campaign website.