Step 1 - Choose Your Campaign

Step 1

Pointers on Picking the Campaign that Works for You

As you are trying to decide which campaign to use, think of the following:

  • What are your objectives?
  • How are STDs impacting your community?
  • Who is your primary audience?
  • What behaviors do you want to influence?
  • How will you measure campaign success?

Each campaign provides a similar offering of companion materials that you can use – web and social media graphics and sample social media content. There also are Spanish-language resources available for each campaign.

If you are looking for additional planning guidance, each campaign includes suggestions for daily themes focusing on different campaign-related topics that can be used throughout the week. There also is the option to pull elements from multiple campaigns and create a unique plan of action or to supplement your current plans, according to your target audience or focus.

The table below provides an overview of each campaign to help you decide which campaign(s) to implement according to the prevention focus in your community. Click the hyperlinked campaign titles to navigate to each campaign website.

Campaign

Description

Audiences

Focus

Campaign

Treat Me Right.

Treat Me Right

Description

Underscores the need for strong patient-provider relationships to overcome the rising STD burden.

Audiences

  • Healthcare providers
  • Patients
  • Health departments

Focus

  • Awareness
  • Communication
  • Testing
  • Treatment
  • Self-advocacy
  • Patient-centered care

Description

Highlights the resurgence of syphilis and the specific threat it poses to gay and bisexual men, pregnant women, and newborn babies.

Audiences

  • Gay and bisexual men
  • Pregnant women
  • Healthcare providers

Focus

  • Awareness
  • Education
  • Prevention
  • Testing
  • Treatment

Description

Focuses on educating individuals and healthcare providers about the three simple actions they can take to protect their health/their patient’s health.

Audiences

  • Healthcare providers
  • General public

Focus

  • Communication
  • Testing
  • Treatment

Description

Encourages young people to get tested and treated for STDs and HIV.

Audiences

  • Youth

Focus

  • Education
  • Awareness
  • Testing

Step 2