This CDC guide gives science-based communication strategies to address emerging public health risks.
Understanding Risk and Challenges
Learn why risk communication can be challenging but effective when done well.
Learn how four risk communication challenges may affect how a message is interpreted and understood.
These resources can help you understand the research behind the Guide and help you apply what you ha
Applying Principles to Create Messages
Learn 5 core risk communication principles and tips to explain risk clearly and build trust.
Learn to build risk messages using PHRC principles with examples illustrating this approach.
Public Health Risk Communication (PHRC) Guide





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