With over 6,000 entries from across the United States, Canada, and several other countries, CDC is proud to have been named as a recipient of the Hermes Gold for Mobile Information Experience Award. Hermes awards recognize outstanding work in the marketing, advertising, production, and communications industry. Other recipients in the mobile creative design categories include Dainik Bhaskar Group of Mumbai, India, Allstate Insurance, and AstraZeneca.
Now in its second year, the Flu Vaccination Digital Ambassador initiative has more than doubled in size, from six Ambassadors in 2013-2014 to 13 for the 2014-2015 season. This year, Digital Ambassadors generated more than 124 million earned digital media impressions through 755 blog, website, and social media posts—an increase of more than 120 million impressions and 670 posts since the initiative’s first year.
CDC co-hosted three multi-day Facebook Forums with three Flu Vaccination Digital Ambassadors during the 2014-2015 flu season, in an effort to address consumers’ flu questions directly. A Place for Mom, Vaccinate Your Baby (the Facebook page of Every Child By Two and Shot of Prevention), and LIVESTRONG were the digital ambassadors who co-hosted these events. Together, the Forums generated 270 questions and comments, 1,540 likes, and 528 shares via 17 posts on the partnering hosts’ Facebook page timelines.
The #VaxWithMe campaign seeks to drive visibility of flu vaccination, spark engagement around the importance of vaccination, and ultimately, generate a movement that encourages more people to get their flu vaccination every year. Between September 2014 and April 2015, 552 participants used the #vaxwithme hashtag 827 times, generating 18.4 million impressions.
In the week leading up to NIVW 2014, seven CDC partners committed to posting about flu vaccination one day of the week as part of a “Countdown to NIVW Blog Relay”. The relay generated seven individual blog posts, 124 social media posts from participating partners’ cross-promotion, and 21.6 million total impressions—all by the time NIVW had just kicked off. Partners treated the activity as a true relay with each being responsible for publishing one blog post on each day and providing a “relay hand-off” that directed readers to the following day’s post on the next partner’s blog.
The Employee Health Department is pleased to announce the success of the 2014–15 Seasonal Influenza Vaccination Campaign. The Regional Medical Center of San Jose is excited with this year’s result of 94.2% vaccination compliance which is a great accomplishment. By vaccinating the leadership team, this has created a great example among healthcare workers.