2020 NIVW Digital Media Toolkit

calendar star icon Content for the 2021-2022 Flu Season Coming Soon!

From December 6-12, 2020 we will be observing National Influenza Vaccination Week, reminding everyone 6 months and older that it’s not too late to get a flu vaccine. Included below are CDC’s NIVW resources, vaccination messages, and activities you can use to share key information on flu with your networks.

  1. Social Media Content: Use our suggested Twitter, Facebook, Instagram and LinkedIn copy to spread the word. Schedule content to remind your networks about the importance of flu vaccination throughout the week. Use #FightFlu to join the conversation all week long and tag us at @CDCFlu on Twitter!
  2. User-Generated Campaign: Show us your #SleeveUp shot and share why you’re getting a flu shot this year as part of our user-generated campaign. We’ll be featuring posts from partners on our channels throughout the week.
  3. Coordinated Social Share (Tweetstorm): Join @CDCFlu on Wednesday, December 9 at 12PM in a coordinated tweetstorm by posting our suggested content (or your own) to collectively lift our message around the importance of flu vaccination and create a moment.
  4. Sample Newsletter Blurb: Include our sample blurb in your email newsletter or other communications to let others know about NIVW and the upcoming activities.
  5. Patient Reminder Messages: Remind patients at your practice to get their annual flu vaccine by sharing these messages through your patient portal or other reminders.
  6. Template Matte Releases: Tailor and share our matte releases for essential workers and people with chronic conditions to help spread awareness around the importance of flu vaccination among these groups.
  7. Radio PSA Audio Files: Distribute our radio PSA to help encourage essential workers to protect themselves and the communities they serve by getting their flu vaccine.


We hope you will join us this year as we encourage everyone — especially those most vulnerable — to protect themselves and their loved ones from flu this season.

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