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2017 NIVW Digital Media Toolkit

Have you gotten your flu vaccine? It's not too late!

From December 3-9, 2017 we will observe National Influenza Vaccination Week, reminding everyone 6 months and older that it’s not too late to get a flu vaccine.

Below are CDC’s NIVW resources, vaccination messages, and activities. We hope you will join us this year as we encourage everyone to protect themselves and their loved ones from flu this season. You can also learn more about how to fight the flu.

NIVW Events/Activities

#UnitedAgainstFlu Twitter Chat: Monday, December 4 at 11:00am ET

Save the date for the #UnitedAgainstFlu Twitter chat, hosted by the American Hospital Association (@ahahospitals), on Monday, December 4, 2017 at 11:00 AM ET. Join the United Against Flu coalition to spread the word about the importance of getting a flu shot with the hashtag #UnitedAgainstFlu.

#FightFluChat Twitter Chat: Monday, December 4 at 1:00 ET

Save the date for a #FightFluChat on Twitter, hosted by NFID (@NFIDVaccines), Wendy Sue Swanson, MD, MBE of Seattle Children’s (@SeattleMamaDoc) and CDC (@CDCFlu) on Monday, December 4, 2017 at 1:00 PM ET. Join us as experts will address commonly asked questions about flu and flu vaccination.

Share Your Flu Fighter Story

Do you know someone who works to promote flu vaccination and prevent the spread of flu? During NIVW, we are encouraging partners to tell us stories about their flu fighters.

Whether it is a parent who makes sure their entire family is vaccinated every year, a health care provider who goes above and beyond to ensure their patients are protected from flu, or a community advocate that organizes flu clinics – we want to hear from you!

Complete the flu fighter profile below and share on your blog or webpage. Then share your Flu Fighter profile on social media. Write 1-3 sentences or share a meaning flu quote from your Flu Fighter on social along with an image of your flu fighter. Include the hashtag #FluFighters in your posts!




  1. In your role, how do you prepare for flu season each year?
  2. What is the most difficult part of flu prevention?
  3. Why do you think people underestimate the seriousness of flu illness?
  4. Why is it important to get the flu shot every year?
  5. What would you say to those who are hesitant about getting the flu shot?

Check out our CDC flu fighters to learn more about CDC’s work to prevent seasonal flu!


NIVW 2017 Communication Material

Additional resources for NIVW:

Sample Newsletter Messages

Outreach messages for your organization’s newsletter, website or partner networks to help all our partners speak with one voice about important updates and flu prevention messages for NIVW.

Sample Social Media Messages

Sample Twitter and Facebook NIVW flu prevention messages to share on your organization’s social media channels.

Free Resources

For more NIVW communication resources:

CDC also, offers print material, digital and web tools, PSAs, widgets, buttons, and apps on our website.  Visit our Free Resources site for more information.

Partner Portal

Check out CDC’s partner portal for a list of 2017 blog-a-thon participants and partner success stories!