2023 NIVW Digital Media Toolkit

A flu vaccine can take flu from wild to mild

From December 4-8, 2023, we will observe National Influenza Vaccination Week, a reminder for everyone 6 months and older that there’s still time to get a flu vaccine this season. Below are CDC NIVW resources, vaccination messages, and activities you can use to share key flu information with your networks.

  1. Template Matte Release: Use our article to encourage flu vaccination ahead of the holiday season and throughout the winter on your website, blog or other channels. Or distribute or publish your own MAT release.
  2. Sample Newsletter Blurb: Include our sample text copy in your email newsletter or other communications to let others know about NIVW and the upcoming activities.
  3. Patient Reminder Messages: Remind patients at your practice to get their annual flu vaccine by sharing these messages through your patient portal or other reminders.
  4. Social Media Messages: Use our suggested Twitter, Facebook, and Instagram graphics and copy to spread the word. Schedule content to remind your networks about the importance of flu vaccination throughout the week. Use #FightFlu to join the conversation all week long and tag us at @CDCFlu on Twitter.
  5. Printable Posters: Share digitally or post our printable posters throughout your community, offices, or clinics.

We hope you will join us this year as we encourage everyone—especially pregnant people, children, and others at higher risk—to protect themselves and their loved ones from flu this season by getting a flu vaccine.

About National Influenza Vaccination Week

National Influenza Vaccination Week (NIVW) is an annual observance in December to remind everyone 6 months and older that there’s still time to get vaccinated against flu. Vaccination is particularly important for people who are at higher risk of developing serious flu complications, including pregnant people and young children. Millions of children get sick with flu every year, and thousands will be hospitalized as a result. Pregnant people also are at higher risk of developing serious flu complications.

Since flu viruses are constantly changing and protection from vaccination decreases over time, getting a flu vaccine every year is the best way to reduce your risk from flu. A ​flu vaccine is the only vaccine that protects against flu and has been shown to reduce the risk of flu illness, hospitalization, and death.

Together, we can use NIVW as a nationwide call to action to encourage everyone 6 months and older to get their annual flu vaccine, especially pregnant people, young children, and others at higher risk. The more people vaccinated against flu, the more people are protected from flu.

Template Article

Tailor and share our article for pregnant people and parents with young children to help spread awareness around the importance of flu vaccination.

Matte Release [189 KB, 1 page]

Blurb for Email Newsletter or Website

Include our sample text in your email newsletter or other communications to let others know about NIVW and the upcoming activities.

National Influenza Vaccination Week (NIVW) is a critical opportunity to remind everyone 6 months and older that there’s still time to protect themselves and their loved ones from flu this flu season by getting their annual flu vaccine if they have not already. CDC data shows that flu vaccination coverage was lower last season, especially among certain higher risk groups, such as pregnant people and children. When you get a flu vaccine, you reduce your risk of illness, and flu-related hospitalization if you do get sick. This week is meant to remind people that there is still time to benefit from the first and most important action in preventing flu illness and potentially serious flu complications: get a flu vaccine today. Check out CDC’s NIVW toolkit for more shareable resources and content.

Patient Reminder Messages

Remind patients at your practice to get their annual flu vaccine by sharing these messages through your patient portal or other reminders.

Patient portal general reminder:

Have you gotten your annual flu vaccine yet? There’s still time! A flu vaccine is the best way to help protect yourself and your loved ones against flu and its potentially serious outcomes. Call our office at [PHONE NUMBER] to schedule your flu vaccine today!

Patient portal reminder for pregnant patients: 

Have you received your annual flu shot yet? There’s still time! A flu shot can safely help prevent flu and lessen flu symptoms if you do get sick. A flu shot also can help protect your baby from flu for several months after birth. Call our office at [PHONE NUMBER] to schedule your flu shot today!

Patient portal reminder for parents of children 6 months to 17 years:

Has your child gotten their annual flu vaccine yet? There’s still time! Every year flu puts thousands of children in the hospital. Getting your child a flu vaccine can lessen flu’s more serious symptoms – reducing the risk of serious illness and flu-related hospitalization if they do get sick. Call our office at [PHONE NUMBER] to schedule their vaccine today!

Shareable Social Media Messages and Images

Parents

Facebook/ Instagram Sample Message

It’s National Influenza Vaccination Week! Flu can be wild for kids — but a flu vaccine has been shown to reduce the risk of illness, flu related hospitalization, and death. There’s still time to get your child vaccinated — talk to their health care provider. For more on flu: https://bit.ly/3sBiHS4

A flu vaccine can take flu from wild to mild. National Influenza Vaccination Week. December 4-8. #FightFlu[PNG - 1 MB]
1080x1080
Twitter Sample Message

It’s National Influenza Vaccination Week. There’s still time to get your child a #flu vaccine for the best protection against flu and its potentially serious complications — taming its wildest symptoms if they do get sick. Talk to their provider today. #NIVW https://bit.ly/3QPKwye

Pregnant People

Facebook/Instagram Sample Message

A flu shot can reduce the risk of serious flu outcomes in pregnant people. This National Influenza Vaccination Week, there’s still time to get a flu shot to tame the wildest symptoms if you get sick. Talk to your provider. https://bit.ly/3G7SWf2

A flu vaccine can take flu from wild to mild. National Influenza Vaccination Week. December 4-8. #FightFlu[PNG - 1 MB]
1080x1080
Twitter Sample Message

Getting a flu shot during pregnancy can protect both you and your baby. This National Influenza Vaccination Week, #NIVW, there’s still time to get a flu shot to tame the wildest symptoms if you get sick and #FightFlu. Talk to your provider. https://bit.ly/3ukYQqR

General Public

Facebook/Instagram Sample Message

This National Influenza Vaccination Week, there’s still time to get vaccinated against flu’s wildest symptoms. Getting a flu vaccine each year is the best way to help prevent potentially serious flu illness from roaring through your community. Talk to your health care provider. https://bit.ly/3R1id0N

A flu vaccine can take flu from wild to mild. National Influenza Vaccination Week. December 4-8. #FightFlu[PNG - 1 MB]
1080x1080
Twitter Sample Message

Flu can be wild, but there’s still time to protect yourself from #flu and its worst symptoms this National Influenza Vaccination Week. Flu activity can continue into spring — so talk to your health care provider about a flu vaccine and #FightFlu. #NIVW https://bit.ly/47iJSjw

Printable Posters

Pregnant People

A flu vaccine can take flu from wild to mild
If you’re pregnant, talk to your provider about a flu shot to help tame flu’s more serious symptoms. Tame flu for two.

National Influenza Vaccination Week December 4-8

#fightflu cdc logos

8.5″ x 11″ print [3 MB]
11″ x 17″ print [5 MB]
24″ x 36″ print [5 MB]

8.5″ x 11″ poster [4 MB]
11″ x 17″ poster [5 MB]
24″ x 36″ poster [5 MB]

Parent

A flu vaccine can take flu from wild to mild
Parents, talk to your child’s doctor about a flu vaccine to help tame flu’s more serious symptoms. Tame flu for your child.

National Influenza Vaccination Week December 4-8

#fightflu cdc logos

8.5″ x 11″ print [3 MB]
11″ x 17″ print [4 MB]
24″ x 36″ print [4 MB]

8.5″ x 11″ poster [3 MB]
11″ x 17″ poster [4 MB]
24″ x 36″ poster [4 MB]

Chronic Conditions

A flu vaccine can take flu from wild to mild
Talk to your provider about a flu vaccine to help tame flu’s more serious symptoms.

National Influenza Vaccination Week December 4-8

#fightflu cdc logos

8.5″ x 11″ print [3 MB]
11″ x 17″ print [5 MB]
24″ x 36″ print [5 MB]

8.5″ x 11″ poster [3 MB]
11″ x 17″ poster [5 MB]
24″ x 36″ poster [5 MB]

General Population

A flu vaccine can take flu from wild to mild
Flu can be wild. A flu vaccine can reduce your risk of getting sick and having a serious flu outcome, like being hospitalized.
Talk to your provider about a flu vaccine to help tame flu’s more serious symptoms.

National Influenza Vaccination Week December 4-8

#fightflu cdc logos

8.5″ x 11″ print [3 MB]
11″ x 17″ print [4 MB]
24″ x 36″ print [4 MB]

8.5″ x 11″ poster [3 MB]
11″ x 17″ poster [4 MB]
24″ x 36″ poster [4 MB]

General Population

A flu vaccine can take flu from wild to mild
Flu can be wild. A flu vaccine can reduce your risk of getting sick and having a serious flu outcome, like being hospitalized.
Talk to your provider about a flu vaccine to help tame flu’s more serious symptoms.

National Influenza Vaccination Week December 4-8

#fightflu cdc logos

8.5″ x 11″ print [3 MB]
11″ x 17″ print [4 MB]
24″ x 36″ print [4 MB]

8.5″ x 11″ poster [4 MB]
11″ x 17″ poster [4 MB]
24″ x 36″ poster [4 MB]

Adults 65+

A flu vaccine can take flu from wild to mild
If you’re 65 and older, ask you provider about a preferentially recommended flu shot that could be more effective to tame flu’s wilder symptoms.

National Influenza Vaccination Week December 4-8

#fightflu cdc logos

8.5″ x 11″ print [3 MB]
11″ x 17″ print [4 MB]
24″ x 36″ print [4 MB]

8.5″ x 11″ poster [3 MB]
11″ x 17″ poster [4 MB]
24″ x 36″ poster [4 MB]