CDC Digital Media Toolkit: 2017-18 Flu Season
CDC’s seasonal flu vaccination campaign materials are available to assist partners in communicating about the importance of vaccination. This digital toolkit includes details on events/activities, sample social media and newsletter content, graphics, web assets, and media prep material. This material is downloadable, shareable, and some of the material is customizable.
Important Dates & Resources
- CDC Newsroom Updates on Flu Activity in the United States: According to new estimates, between 291,000 and 646,000 people worldwide die from seasonal influenza-related respiratory illnesses each year. Learn more about the latest on seasonal influenza activity in the United States from CDC’s Newsroom.
- CDC Grand Rounds: Public Health Response to Severe Influenza: With the spike in flu cases around the country, this Grand Rounds provides key and timely information for public health professionals on how to reduce the spread of seasonal flu in communities and adjust to spot shortages in antiviral drugs because of high influenza activity in some areas.
- Health Advisory: Seasonal Influenza A(H3N2) Activity and Antiviral Treatment of Patients with Influenza: In December CDC provided: 1) a notice about increased influenza A(H3N2) activity and its clinical implications; 2) a summary of influenza antiviral drug treatment recommendations; 3) an update about approved treatment drugs and supply this season; and 4) background information for patients about influenza treatment.
Print Ready Materials
The following print-ready material may be downloaded, copied, and distributed without alteration free of charge.
Messages to Share
Sample Newsletter Messages
Click the “More Messages” button below to get sample outreach messages for your organization’s newsletter, website, or partner networks.
Blurb 1: 2017-2018 Flu Vaccination Campaign
The 2017-18 seasonal influenza vaccination campaign will kick off September 28, 2017, with a press conference hosted by the National Foundation for Infectious Diseases (NFID) in partnership with CDC. Tune in at 10:00 am ET to hear about influenza from CDC and NFID’S panel of experts.
Social Media Images & Messages
Share the flu vaccination images and messages below online or on social media. Click the links below to images to download and click to “more messages” button for a full list of social media messages to share throughout the season.
Sample Social Media Messages
Click the “More Messages” button below to get sample Twitter and Facebook flu prevention messages to share on your organization’s social media channels.
A yearly #flu vaccine is the best way to prevent flu illness. #FightFlu http://www.cdc.gov/flu/protect/keyfacts.htm
Are you a Flu Fighter?
Are you a Flu Fighter, or know someone who is? Share your own flu fighter profiles online or social media. Here’s how:
- Pick 1-3 images demonstrating your work as a flu fighter.
- Write a 2-4 sentence post about how you fight flu.
- Share these images and message on social media!
Be sure to include the hashtag #FluFighter or #FightFlu and tag @CDCFlu in your post!
Check out CDC’s Flu Fighters here!
During the second week of November (6-11), CDC hosted a blog-a-thon focused on health care providers, and encouraging providers to make a strong flu vaccine recommendation to patients. The blog-a-thon kicked off on CDC’s Public Health Matters blog on November 6.
CDC is encouraging partners to blog and post on their websites about the importance of flu vaccine.
To participate in the blog-a-thon, write your own post on the importance of flu vaccination and the role health care providers play in ensuring their patients are protected from flu. Copy the blog-a-thon badge to include with your post, and share your blog link on social media (be sure to tag
- Page last reviewed: February 15, 2018
- Page last updated: February 26, 2018
- Content source:
- Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases (NCIRD)
- Page maintained by: Office of the Associate Director for Communication, Digital Media Branch, Division of Public Affairs