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CDC Digital Media Toolkit: 2018-19 Flu Season

CDC’s seasonal flu vaccination campaign materials are available to assist partners in communicating about the importance of vaccination.  This digital toolkit includes details on events/activities, sample social media and newsletter content, graphics, web assets, and media prep material.  This material is downloadable, shareable, and some of the material is customizable.

Important Dates & Resources

  • Thursday, September 27: Seasonal Flu Kickoff Press Conference, National Press Club.  CDC and the National Foundation for Infectious Diseases (NFID) will host the annual press conference to kickoff flu vaccination season.
    • Flu vaccine coverage data from the 2017-18 season will be released.
    • CDC and partners will be participating in a Twitterstorm to encourage vaccination between 10 a.m. and 2 p.m. ET. Use the hashtag #FighFlu to join the Twitterstorm and follow @CDCflu for the latest flu social media messages.
    • Register to tune into the conference.Visit NFID for additional resources, and help the traveling flu bug on the journey to fight flu.

Print Ready Materials

Messages to Share

Sample Newsletter Messages

Click the “More Messages” button below to get sample outreach messages for your organization’s newsletter, website, or partner networks.

Blurb 1: What You Should Know for the 2018 – 2019 Flu Season

Getting a flu vaccine every year is the best way to protect yourself and your family from flu and its potentially serious complications. CDC recommends that everyone 6 months and older get vaccinated by the end of October.

What is new this flu season?

• Flu vaccines have been updated to better match circulating flu viruses
• Any licensed, age-appropriate flu vaccines are recommended
• The nasal spray flu vaccine (LAIV) is again a vaccine option. Ask your health care provider about what vaccine is right for you

Learn more about what’s new for the 2018-2019 flu season.

Fight flu this season by getting your flu vaccine and encouraging others to protect themselves and their loved ones by doing the same. Join the conversation on social media with the hashtag #FightFlu.

More Messages

Social Media Images & Messages

Share the flu vaccination images and messages below online or on social media. Click the links below to images to download and click to “more messages” button for a full list of social media messages to share throughout the season.

Social Media Image CDC Flu Fact

Social Media Image Take 3

Social Media Fight Flu

Sample Social Media Messages

Click the “More Messages” button below to get sample Twitter and Facebook flu prevention messages to share on your organization’s social media channels.

Now is the time to get a #flu vaccine and protect your family before flu begins spreading in your community. CDC recommends vaccination by the end of October. https://go.usa.gov/xPTSH

More Messages

Animated Image: Flu Severity in the U.S.

Animated Image: Missing Work, School, and Life

Animated Image: Flu Vaccine Benefits

Are you a Flu Fighter?

Fight Flu Facebook Frame

Are you a Flu Fighter, or know someone who is? Share your own flu fighter profiles online or social media. Here’s how:

    1. Pick 1-3 images demonstrating your work as a flu fighter.
    2. Write a 2-4 sentence post about how you fight flu.
    3. Share these images and message on social media!

Be sure to include the hashtag #FluFighter or #FightFlu and tag @CDCFlu in your post!

Check out CDC’s Flu Fighters here!

Web Resources

CDC has provided buttons and badges for public use. Place the graphic in the way that works best for your web site.

Fight Flu 300x250

Get your family vaccinated. FightFlu

Health Care Professionals 300x250

Vaccinate your patients.

Fight Flu Family Animated 300 x 250

Keep your family strong. Vaccinate. Fight Flu.

Health Care Professionals Animated 300 x 250

Keep your family strong. Vaccinate. Fight Flu.


Flu Vaccine Finder


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