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Flu Vaccination Digital Ambassadors Set the Stage for NIVW with Week-Long Blog Relay

In the week leading up to NIVW 2014, seven CDC partners committed to posting about flu vaccination one day of the week as part of a “Countdown to NIVW Blog Relay.” The relay generated seven individual blog posts, 124 social media posts from participating partners’ cross-promotion, and 21.6 million total impressions—all by the time NIVW had just kicked off. Partners treated the activity as a true relay with each being responsible for publishing one blog post on each day and providing a “relay hand-off” that directed readers to the following day’s post on the next partner’s blog.

All relay partners are Flu Vaccination Digital Ambassadors, with five in this role since the 2013-2014 season and two newly initiated in the 2014-2015 season. While the blog posts served as the heart of the relay, partner social media posts added value to the initiative by widely promoting each blog. The relay activity provided a collaborative opportunity that magnified each partner’s post and, therefore, increased awareness about flu vaccination and NIVW.

Relay participants and blog posts:

Do you have questions about this event or about CDC’s Flu Vaccination Digital Ambassadors Program? If so, please contact Julie Yegen at

Submit Your Success Story!

Submit the following information to to have your success story featured here!

  • Write a 250 word (maximum) description of your success story including name of organization, any collaborating organizations, when the event took place (either last flu season or this flu season only), and any evaluation taken from the activity.
  • Include a minimum of (1-2) pictures of the event. Acceptable file formats include JPG, GIF, and PNG. Preferred size at least 500 by 300 pixels (or larger).
  • Include contact information in case CDC follow up is needed. Please let us know if we can share your contact information within your success story in case other organizations would like to partner with you for future events.
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