Example Materials: Thimerosal
Thimerosal Original Example Cdc-pdf
Before
Index score 89 or lower
Thimerosal Index-designed Example Cdc-pdf
After
Index score 90 or higher
Changes Made to the Original Material to Increase the Index Score
- Developed a main message and presented it at top of page
- Reduced jargon and added language familiar to primary audience (detailed explanation of ethylmercury removed)
- Consolidated information and reorganized to present most important information first.
- Inserted a stronger call to action
- Added image related to main message
- Reduced passive voice
- Added a numbered list
- Added statement on state of science
- Added information on meaning of risk
Page last reviewed: August 11, 2014
Content
source: Centers for Disease Control and Prevention