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Be Antibiotics Aware Partner Toolkit

USAAW Activities Calendar 2018

dates and suggested activities
Date Activity
Monday

November 12

Launch Day

It’s U.S. Antibiotic Awareness Week!
Add the #AntibioticResistance Facebook Frame to your Facebook Profile Photo.
Tuesday

November 13

1:00 PM EDT

Webinar:

5 Ways Pharmacists Can Be Antibiotics Aware 

Register online at Ready Talk.

Wednesday

November 14

Ongoing Promotion

Continue social media promotion and sharing of resources from the Be Antibiotics Aware toolkit.
Thursday

November 15

9:00-10:00 AM EDT

Global Twitter Storm

Join the Global Twitter Storm using hashtag #AntibioticResistance

and follow the Twitter handle @CDCgov.

Friday

November 16

Ongoing Promotion

Continue social media promotion and sharing of resources from the Be Antibiotics Aware toolkit.
Read feature stories on our Safe Healthcare Blog about improving antibiotic prescribing and use.

Key Messages

Messages for U.S. Antibiotic Awareness Week

  • U.S. Antibiotic Awareness Week is an annual one-week observance that gives participating organizations an opportunity to raise awareness of the importance of appropriate antibiotic use to combat the threat of antibiotic resistance.
  • Be Antibiotics Aware, a CDC educational effort, complements U.S. Antibiotic Awareness Week by providing partners with up-to-date information to help improve human antibiotic prescribing and use in the United States.

Messages for Consumers

  • Antibiotics save lives. When a patient needs antibiotics, the benefits outweigh the risks of side effects and antibiotic resistance.
  • Antibiotics aren’t always the answer. Everyone can help improve antibiotic prescribing and use. Improving the way healthcare professionals prescribe antibiotics, and the way we take antibiotics, helps keep us healthy now, helps fight antibiotic resistance, and ensures that these lifesaving antibiotics will be available for future generations.
  • Antibiotics do not work on viruses, such as those that cause colds, flu, bronchitis, or runny noses, even if the mucus is thick, yellow, or green.
  • Antibiotics are only needed for treating infections caused by bacteria, but even some bacterial infections get better without antibiotics. Antibiotics aren’t needed for many sinus infections and some ear infections.
  • An antibiotic will not make you feel better if you have a virus. Respiratory viruses usually go away in a week or two without treatment. Ask your healthcare professional about the best way to feel better while your body fights off the virus.
  • When antibiotics aren’t needed, they won’t help you, and the side effects could still cause harm. Side effects range from minor to very severe health problems. When you need antibiotics for a bacterial infection, then the benefits usually outweigh the risk of side effects.
  • Taking antibiotics can lead to antibiotic resistance. Antibiotic resistance occurs when bacteria develop the ability to defeat the drugs designed to kill them.
  • If you need antibiotics, take them exactly as prescribed. Talk with your doctor if you have any questions about your antibiotics.
  • Talk with your doctor if you develop any side effects, especially severe diarrhea, since that could be a Clostridioides difficile (C. difficile or C. diff) infection, which needs to be treated.
  • Do your best to stay healthy and keep others healthy by cleaning hands, covering coughs, staying home when sick, and getting recommended vaccines, such as the flu vaccine.

Supporting Messages - Antibiotic Resistance

  • Antibiotics save lives but any time antibiotics are used, they can cause side effects and can lead to antibiotic resistance.
  • Antibiotic resistance is one of the most urgent threats to the public’s health.
  • Each year in the United States, at least 2 million people get infected with antibiotic-resistant bacteria. At least 23,000 people die as a result. (See Antibiotic / Antimicrobial Resistance (AR / AMR))
  • Antibiotic resistance does not mean the body is becoming resistant to antibiotics; it means bacteria develop the ability to defeat the antibiotics designed to kill them.
  • When bacteria become resistant, antibiotics cannot fight them, and the bacteria multiply.
  • Some resistant bacteria can be hard or impossible to treat and can spread to other people.

Messages for Healthcare Professionals
Outpatient HCPs

  • Follow clinical guidelines on whether to prescribe antibiotics and when prescribing antibiotics, to prescribe the right antibiotic at the right dose for the right duration at the right time.
  • Shortening the duration of antibiotic therapy to the minimum effective duration is a key antibiotic stewardship strategy in all settings of health care. The goal is to maximize the benefit to the patient by curing the infection while at the same time minimizing the risks of antibiotic resistance and side effects from antibiotics.
  • Protect your patients. Only prescribe antibiotics when they are needed. You can do harm by prescribing antibiotics that aren’t needed.
  • Tell your patients why they don’t need antibiotics for a viral infection, what to do to feel better, and when to seek care again if they don’t feel better.
  • Talk to your patients and their families about possible harms from antibiotics, such as allergic reactions, C. difficile, and antibiotic-resistant infections.
  • Educate your patients and their families so they can recognize the signs and symptoms of sepsis and know when to seek medical care for possible sepsis.
  • Perform hand hygiene and follow infection prevention measures with every patient.

Inpatient (Hospital) HCPs & Long-Term Care (Nursing Homes)

  • Follow clinical guidelines when prescribing antibiotics.
  • Always remember to prescribe the right antibiotic, at the right dose, for the right duration, and at the right time.
  • Review antibiotic therapy 48 to 72 hours after it is started based on the patient’s/resident’s clinical condition and microbiology culture results, and stop or change antibiotic orders as needed—a critical step in care.
  • Talk to patients/residents and families about when antibiotics are and are not needed, and discuss possible harms such as allergic reactions, C. difficile, and antibiotic-resistant infections.
  • Be aware of antibiotic resistance patterns in your facility and community; use the data to inform prescribing decisions.
  • Perform hand hygiene and follow infection prevention measures with every patient/resident.

Supporting Messages

  • Antibiotics save lives and are critical tools for treating infections, like those that can lead to sepsis, but they can lead to adverse drug events.
  • Reactions from antibiotics cause 1 out of 5 medication-related visits to the emergency department.
  • In children, reactions from antibiotics are the most common cause of medication-related emergency department visits.
  • Common side effects of antibiotics can include rash, dizziness, nausea, diarrhea, and yeast infections.
  • Any time antibiotics are used, they can cause side effects and can lead to antibiotic resistance.
  • Improving the way healthcare professionals prescribe antibiotics, and the way we take antibiotics, helps keep us healthy now, helps fight antibiotic resistance, and ensures that these life-saving drugs will be available for future generations.

AMR Challenge Messages

  • The U.S. Government’s AMR Challenge is a yearlong effort to accelerate the fight against antibiotic resistance with action across sectors from governments, private industries, and civil society. The AMR CHALLENGE has five commitment areas (or key actions):
    • Antibiotic use: Improve antibiotic use, including ensuring access
    • Environment and sanitation: Decrease antibiotics and resistance in the environment
    • Infection prevention and control: Prevent infections and reduce the spread of resistant germs
    • Tracking and data: Share data and improve data collection
    • Vaccines, therapeutics, and diagnostics: Invest in development and improved access

Newsletters

How to use: Insert the following pre-approved content into your newsletters, blogs, and other publications.

Article Targeting Patients / Families

CDC advises patients and their families to Be Antibiotics Aware

The Centers for Disease Control and Prevention (CDC) is advising patients and their families to use antibiotics only when necessary to further reduce antibiotic resistance, the spread of superbugs, and protect patients from side effects from antibiotics. During U.S. Antibiotic Awareness Week and throughout the year, CDC promotes Be Antibiotics Aware, an educational effort to raise awareness about the importance of safe antibiotic use.

The Be Antibiotics Aware initiative educates the public about when antibiotics are needed, when they are not, how to take antibiotics appropriately, and potential side effects of antibiotics.

CDC encourages patients and families to:

  • Get the facts about antibiotics. Antibiotics do not work on viruses, such as those that cause colds, flu, bronchitis, or runny noses, even if the mucus is thick, yellow, or green. When antibiotics aren’t needed, they won’t help you, and the side effects could still hurt you.
  • Ask your doctor, nurse, or pharmacist about the best way to feel better.
  • While your body fights off a virus, pain relievers, fever reducers, saline nasal spray or drops, warm compresses, liquids, and rest can help you feel better.
  • If you need antibiotics, take them exactly as prescribed. Talk with your doctor if you have any questions about your antibiotics.
  • Talk with your doctor if you develop any side effects, especially severe diarrhea, since that could be a Clostridioides difficile (C. difficile or C. diff) infection, which needs to be treated.
  • Do your best to stay healthy and keep others healthy by cleaning hands, covering coughs, staying home when sick, and getting recommended vaccines, such as the flu vaccine.

CDC encourages patients and families to use the educational resources and learn more about Be Antibiotics Aware by visiting: https://www.cdc.gov/antibiotic-use/?s_cid=NCEZID-AntibioticUse-023.

Article Targeting Healthcare Professionals

Be Antibiotics Aware: Protect your patient

The Centers for Disease Control and Prevention (CDC) is urging healthcare professionals to prescribe antibiotics only when necessary to help fight antibiotic resistance and the spread of superbugs and to protect their patients from antibiotic adverse events. During U.S. Antibiotic Awareness Week and throughout the year, CDC promotes Be Antibiotics Aware, an educational effort to raise awareness about the importance of safe antibiotic prescribing and use.

The Be Antibiotics Aware initiative provides resources to help improve antibiotic prescribing among healthcare professionals and use among consumers.

CDC’s Be Antibiotics Aware educational effort encourages healthcare professionals to:

  • Follow clinical guidelines on whether to prescribe antibiotics and when prescribing antibiotics, to prescribe the right antibiotic at the right dose for the right duration at the right time.
  • Shortening the duration of antibiotic therapy to the minimum effective duration is a key antibiotic stewardship strategy in all settings of health care. The goal is to maximize the benefit to the patient by curing the infection while at the same time minimizing the risks of antibiotic resistance and side effects from antibiotics.
  • Protect your patients. Only prescribe antibiotics when they are needed. You can do harm by prescribing antibiotics that aren’t needed.
  • Tell your patients why they don’t need antibiotics for a viral infection, what to do to feel better, and when to seek care again if they don’t feel better.
  • Talk to your patients and their families about possible harms from antibiotics, such as allergic reactions, C. difficile, and antibiotic-resistant infections.
  • Watch for signs of sepsis, which can be life threatening. If you suspect sepsis, send the patient for emergency care, obtain cultures, and start antibiotics immediately.
  • Perform hand hygiene and follow infection prevention measures with every patient.

Be Antibiotics Aware has resources to help healthcare professionals (in outpatient and inpatient settings) educate patients and families about antibiotic use and risks for potential side effects. For more information visit: https://www.cdc.gov/antibiotic-use/?s_cid=NCEZID-AntibioticUse-005.

Social Media Posts

Copy and paste these social media messages. Use #BeAntibioticsAware in any messages you share.

Repost CDC social media messages about Be Antibiotics Aware. Visit @CDCgov and @CDC_NCEZID on Twitter, and CDC’s Facebook, LinkedIn, and Instagram pages.

Facebook/LinkedIn/Twitter Sample Posts

#BeAntibioticsAware helps #patients, caregivers, families, and #healthcare professionals improve antibiotic prescribing and use. Learn more. http://bit.ly/2xJqbSw #USAAW18

#Antibiotics aren’t needed for and won’t help colds, #flu, bronchitis, and runny noses. Visit @CDCgov’s website to learn more. http://bit.ly/2Ic6XK7 #BeAntibioticsAware #USAAW18

Being #antibiotics aware = knowing that antibiotics aren’t needed for many #sinus infections and some ear #infections. http://bit.ly/2QViRvS  #BeAntibioticsAware #USAAW18

Have a #virus (cold, #flu)? You can feel better without #antibiotics. Ask your #healthcare professional or #pharmacist about the best way to feel better while your body fights off the virus. http://bit.ly/2OSurqk #BeAntibioticsAware #USAAW18

When it comes to health, we all want to use the right tool for the job. Share this message and talk to your doctor, nurse, or pharmacist about being #antibiotics aware. http://bit.ly/2NcGbCR #BeAntibioticsAware #USAAW18

During U.S. #AntibioticAwareness Week, #BeAntibioticsAware and learn when #antibiotics are needed and when they’re not. http://bit.ly/2DtzCvp #USAAW18

When #antibiotics aren’t needed, they won’t help you, and the side effects could still cause harm. To learn more about antibiotic use, visit http://bit.ly/2QSo3R8 #BeAntibioticsAware #USAAW18

Providers: Give your #patients the BEST care by following #clinical guidelines when prescribing #antibiotics. http://bit.ly/2xLi9Zj #BeAntibioticsAware #USAAW18

We’re proud to be a #BeAntibioticsAware partner for U.S. Antibiotic Awareness Week! Learn how you can participate: http://bit.ly/2xCq7Vz  #USAAW18

We are antibiotics aware! During U.S. Antibiotic Awareness Week, check out what our organization is doing to improve antibiotic prescribing and use: http://bit.ly/2QVA1t5 #USAAW18 #BeAntibioticsAware

Patients! Don’t ask for #antibiotics for viruses, like those that cause cold and flu. Instead, ask your #healthcare professional or #pharmacist how to feel better. http://bit.ly/2Q2HgOO #BeAntibioticsAware #USAAW18

Taking #antibiotics only when needed is one thing you can do to help fight antibiotic resistance. http://bit.ly/2pvwchX #USAAW18 #BeAntibioticsAware #AntibioticResistance

Please RT! The best health care starts with using “The Right Tool” for the job. http://bit.ly/2NcGbCR #BeAntibioticsAware #USAAW18

Healthcare Providers: #BeAntibioticsAware by telling #patients why they don’t need antibiotics for a #virus. http://bit.ly/2DsZZBK #USAAW18

Patients: Learn what you can do at home and at the clinic to #BeAntibioticsAware. http://bit.ly/2xBKgem #USAAW18

Parents/caregivers: Have a sick child? Antibiotics aren’t always the answer. Use the right tool: http://bit.ly/2NcGbCR #USAAW18 #BeAntibioticsAware

Without #antibiotics, treating people with cancer & undergoing surgery becomes much harder. http://bit.ly/2IelIMg #USAAW18 #BeAntibioticsAware

Providers: #Antibiotics are critical tools for treating life-threatening conditions such as pneumonia and sepsis. If you suspect sepsis, start antibiotics immediately. #BeAntibioticsAware http://bit.ly/2Q1TUNT #USAAW18

#Antibiotics are critical tools for treating life-threatening conditions such as pneumonia and sepsis. Get medical care immediately if you suspect #sepsis. #BeAntibioticsAware http://bit.ly/2Q1SiDV #USAAW18

Any time #antibiotics are used, they can cause side effects and lead to #AntibioticResistance. #BeAntibioticsAware! http://bit.ly/2MZ8jJ4 #USAAW18

Join the #GlobalAMRChallenge to combat #AntibioticResistance, one of the greatest global health issues of our time. Everyone has a role to play. How will you lead? #PublicHealth #OneHealth http://bit.ly/2xe2dP2

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Social Media Visuals

Images Sized for Social Media

Instagram Animations (MP4)

Facebook / Twitter Animations (GIF)

Video for Social Media

Web Images

How to use: Post and share these graphics with our sample social media messages on your social media channels, and on your blogs and websites.

Infographics

How to use: Share these graphics using social media, add to e-newsletters, use in presentations, and post to blogs and websites.

Public Service Announcements (PSA)

How to use: Share these “The Right Tool” video and radio PSAs to spread the word about Be Antibiotics Aware by using antibiotics only when needed. Post them to your social media pages, add the link to your blog post, or play it in waiting rooms. Make sure antibiotics are the right tool for the job! The PSAs are free to use in any communications channel and available in Spanish.

TV / Internet

Radio

2 Kids watching mom prep food with a power drill

The Right Tool [30 seconds]

Transcript
You have to use the right tool for the job. A power drill is the wrong tool to slice fruit, just like an antibiotic is the wrong tool to treat viruses, including colds and flu. Antibiotics are only needed for certain bacterial infections. When they aren’t needed, antibiotics won’t help you and the side effects could still hurt you. Ask your healthcare professional when an antibiotic is the right tool and when it’s not. Visit CDC.gov/antibiotic-use.

Can I feel better without antibiotics?

La Herramienta Correcta [30 seconds]

Transcripta
Los antibióticos tratan ciertas infecciones causadas por bacterias. No tratan infecciones virales, como los resfriados o la influenza. Cuando no se necesitan, los antibióticos no lo ayudarán y los efectos secundarios incluso podrían hacerle daño. Tome Conciencia sobre los Antibióticos. Para obtener más información, visite cdc.gov/antibioticos.

Patient Education Resources

Print, distribute, and display these resources in your offices and waiting rooms.

Patient Education Handouts (Print Only)

Healthcare Professional Resources

Posters

Handouts (Print Only)

Sticker Sheets, Window and Counter Clings

Print window and counter clings on white, thin plastic/vinyl film. Adhere cling to any counter top, or on any clean dry glass surface, like pharmacy windows and mirrors.

Be Antibiotic Aware Smart Use, Best Care.

Stickers [PDF – 1 page]

Compatible with full-sheet sticker paper (2×4” label sheet) or standard pre-cut labels.

Prescription Pads (Print Only)

Additional CDC Resources

Antibiotics Quiz

Sepsis Resources

Stewardship Report

Core Elements

Spanish Resources

Information for patients on antibiotic use and resistance in Spanish (Recursos educativos para pacientes y proveedores de atención médica.)

New Antibiotic Stewardship Training

This interactive web-based activity contains four sections designed to help physicians optimize antibiotic use to combat antibiotic resistance and improve healthcare quality and patient safety.

CDC’s Antibiotic Stewardship Training Series

Information on specific topics related to antibiotic resistance

Ordering Print Resources

To order select free print resources, call 1-800-CDC-INFO or visit CDC-INFO on Demand – Publications and select “Antibiotic Use” from the Programs drop-down menu. Then click the “Search” button to view all available publications.

Be Antibiotics Aware Order Form [PDF – 2 pages]

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