Skip directly to search Skip directly to A to Z list Skip directly to navigation Skip directly to page options Skip directly to site content

NIIW Digital Media Toolkit

National Infant Immunization Week - Immunization. Power to Protect. April 21 - 28, 2018

2018 DIGITAL MEDIA TOOLKIT

From April 21-28, 2018, we will observe National Infant Immunization Week (NIIW). NIIW is an annual observance to highlight the importance of protecting infants from vaccine-preventable diseases and celebrate the achievements of immunization programs and their partners in promoting healthy communities.

Below are CDC’s NIIW activities, resources, sample social media content, and materials. We hope you will find these resources useful in your activities to highlight the positive impact of childhood immunization.

NIIW Events & Activities

#ivax2protect Twitter Storm

Tuesday April 24th 8:00-10:00am ET

  • Share why you vaccinate during the #ivax2protect Twitter Storm on Tuesday, April 24 from 8:00-10:00am ET!
    • Use the #ivax2protect hashtag and make a statement that tells why you support childhood vaccinations
    • In addition to a direct statement, you can also include a call to action in your tweets, encouraging your followers to share why they vaccinated on time, why they support immunization, etc.
    • Continue to post using the #ivax2protect hashtag throughout the week and ask your followers to also share their own motivations behind vaccination using the #ivax2protect hashtag
    • Share #ivax2protect graphics with your followers and use them with your posts during the event

CDC Social Media Posts

April 16th-28th

CDC

CDC social media accounts will promote and celebrate the importance of vaccines before and during NIIW. Be sure to follow CDC’s accounts for sharable information about childhood vaccines for parents and health care professionals:

CDC’s Childhood Immunization Champion Award Announcements

Monday April 23rd

The CDC Childhood Immunization Champion Award

The CDC Foundation and the CDC will announce 2018’s CDC Childhood Immunization Champions at the beginning of NIIW. These Champions are an outstanding group of individuals who make a significant contribution to improving public health through their work in childhood immunization. Highlight your state’s 2018 CDC Childhood Immunization Champion by:

  • Announcing your state’s Champion on your social channels
  • Issuing a press release
  • Facilitating an interview with a local media outlet
  • Writing a story for your website or newsletter

NIIW Planning and Promotion

NIIW Planning:

NIIW Promotion:

NIIW #ivax2protect Graphics

Share these images on your social channels during the #ivax2protect Twitter Storm and throughout NIIW.

Sample Social Media Content

See our Social Media Page for more sample messages you can share on your organization’s social media channels in English and Spanish.

Sample Tweets

NIIW Promotion

  • National Infant Immunization Week is April 21-28. Find out how to protect your baby from 14 serious diseases by age 2— http://go.usa.gov/4EZA #NIIW #ivax2protect
  • Spread the word about the importance of vaccines during National Infant Immunization Week, April 21-28th #NIIW #ivax2protect http://go.usa.gov/4EBQ
  • It’s #NIIW! Get the parent friendly childhood immunization schedule to share with your patients’ families. #ivax2protect https://go.usa.gov/xna9y
  • It’s National Infant Immunization Week. Be inspired by CDC Childhood Immunization Champions. #NIIW #ivax2protect  https://go.usa.gov/xna9X

General

  • How do vaccines strengthen your baby’s immune system? Learn more: https://go.usa.gov/xnaA7 #NIIW #ivax2protect
  • If your child has missed one or more shots, it’s not too late to catch up! Use this tool: http://ow.ly/k5OD30g9GDl #NIIW #ivax2protect
  • Did you know protection from vaccine-preventable diseases starts before birth? Get vaccine facts: https://go.usa.gov/xn6Dj #NIIW #ivax2protect

Sample Facebook Posts

NIIW Promotion

  • National Infant Immunization Week is the perfect time to learn about the vaccines your baby needs! Visit CDC’s site to learn about the 14 diseases vaccines prevent, view the latest immunization schedule, and get tips on how to comfort your baby during vaccine visits. www.cdc.gov/cdc.gov/vaccines/parents/index.html
  • It’s National Infant Immunization Week! Do you know if your child is up-to-date? Easily see when your child needs each vaccine, so you can stay on schedule and protect your baby from 14 serious diseases by age two. www.cdc.gov/vaccines/parents/visit/birth-6-vaccine-schedule.html
  • It’s National Infant Immunization Week! You know vaccines protect your child against diseases, but ever wonder how they work? Learn how vaccines help your child develop immunity to 14 different diseases at CDC’s vaccine website for parents. www.cdc.gov/vaccines/parents/vaccine-decision/index.html

General

Sample Announcements

Use these messages to promote NIIW in your organization’s newsletters and other communications and to tell your networks how they can get involved.


General

Get Ready for National Infant Immunization Week!

 National Infant Immunization Week (NIIW) is April 21-28, 2018. Each year, NIIW highlights immunization achievements and the positive impact of vaccination on the lives of infants and children. The Centers for Disease Control and Prevention (CDC) estimates that routine immunization of children born between 1994 and 2016 will prevent an estimated 381 million illnesses, 24.5 million hospitalizations, and 855,000 early deaths over the course of their lifetimes, at a net savings of $360 billion in direct costs and $1.65 trillion in total societal costs.

[YOUR ORGANIZATION] encourages our members to observe NIIW by talking about the importance of childhood immunization through your websites, social media channels and events at the state and local level, using the hashtag #ivax2protect.  To learn more, visit the NIIW website, where you can find sample social media content, web banners, key messages, a media toolkit, signage, and more. CDC is also hosting a #ivax2protect Twitter storm during NIIW. Details will be posted on the NIIW website in the coming weeks.

For Parents

Learn More about Protecting Your Baby with Vaccines!

 National Infant Immunization Week (NIIW) is April 21-28, 2018. During NIIW, communities across the United States will celebrate the critical role vaccination plays in protecting the health of our children, families, and communities. Most parents choose the safe, proven protection of vaccines. Giving babies the recommended immunizations by age two is the best way to protect them from 14 serious childhood diseases, like whooping cough and measles.

During NIIW, [YOUR ORGANIZATION] encourages you to make sure your child is up to date on vaccines by taking CDC’s childhood vaccine quiz, reviewing the 2018 easy-to-read immunization schedule, and talking to your child’s doctor. If you’re pregnant, now is a great time to find a doctor for your baby and schedule a visit to discuss any questions you have about vaccines. NIIW is also the perfect time to learn more about vaccines and the diseases they prevent by visiting credible websites, such asthe Centers for Disease Control and Prevention’s vaccine website for parents.

For Healthcare Professionals

Get Ready for National Infant Immunization Week!

 National Infant Immunization Week (NIIW) is April 21-28, 2018.  Each year, NIIW highlights immunization achievements and the positive impact of vaccination on the lives of infants and children. Healthcare professionals are on the front lines of the fight against vaccine-preventable diseases. According to CDC research, parents consistently identify healthcare professionals as their most trusted source of immunization information. Research also shows that many parents make vaccine decisions before their baby is even born.

During NIIW, [YOUR ORGANIZATION] encourages you to remind parents and pregnant women about the importance of on-time infant immunization. We also encourage you to review Provider Resources for Vaccine Conversations with Parents, a suite of materials created by CDC, the American Academy of Pediatricians (AAP) and the American Academy of Family Physicians (AAFP). In addition, CDC has a slide deck you can use to with staff to discuss how to create a culture of immunization in your practice. NIIW is also a great time to watch CDC’s recent webinar Getting Parents to Yes! Vaccine Conversations That Work for Providers & Parents. Visit the NIIW website for sample social media content, talking points, website banners, and more. Join CDC, AAP and What to Expect for a Twitter storm April 24, 2018 from 8:00-10:00 am ET and share why you say #ivax2protect.

For Childcare Programs

Get Ready for National Infant Immunization Week!

Immunizations can help childcare programs create a healthy learning environment for children. National Infant Immunization Week (NIIW) is April 21-28, 2018.  Each year, NIIW highlights immunization achievements and the positive impact of vaccination on the lives of infants and children.  Childcare providers can play a critical role in keeping their communities safe by helping to ensure that babies get recommended vaccines against dangerous diseases.  Providers can also help protect themselves and the children in their care by getting the vaccines recommended for adults.

During NIIW, [YOUR ORGANIZATION] encourages child care providers to talk to parents about the importance of on-time immunization and share information via their newsletters, websites and social media channels, using the hashtag #ivax2protect.  The NIIW website has sample social media content, website banners, key messages, and more. We also encourage you to read this article about how to support immunization within your childcare center. In addition, CDC has a slide deck that childcare directors can use to train their staff about ways to support immunization. Join CDC, AAP and What to Expect for a Twitter storm April 24, 2018 from 8:00-10:00 am ET and share why you say #ivax2protect.

For Pregnant Women

Pregnant? Learn More about Vaccines during NIIW!

 Congratulations on expecting a baby!  There are lots of things to learn about parenthood, including how to keep your little one safe and healthy.  National Infant Immunization Week (NIIW) is April 21-28, 2018.  Did you know that most parents choose the safe, proven protection of vaccines? Giving babies the recommended immunizations by age two is the best way to protect them from 14 serious childhood diseases, like whooping cough and measles.

During NIIW, [YOUR ORGANIZATION] encourages you to choose a doctor for your baby now, while you’re still pregnant, and to schedule a visit to talk about infant immunizations.  NIIW is also a great time to learn more about vaccines and the diseases they prevent by visiting credible websites, such as the Centers for Disease Control and Prevention’s vaccine website for parents.

Additional Resources for Ongoing Engagement

Materials & Online Engagement Tools

Visit our partner resources and parent resources websites for materials you can use during NIIW and year-round to promote on-time childhood immunization:

TOP