Sample Newsletter Content
Use or adapt these sample newsletter announcements to spread the word about National Immunization Awareness Month (NIAM) to your network.
Make an Effective Vaccine Recommendation during National Immunization Awareness Month
August is National Immunization Awareness Month (NIAM). This annual observance highlights the efforts of [healthcare professionals/tailored to audience] to protect patients of all ages against vaccine-preventable diseases through on-time vaccination.
During NIAM, [YOUR ORGANIZATION] encourages you to ensure your patients are up to date on recommended vaccines. Research has consistently shown that healthcare professionals are the most trusted source of vaccine information for parents and patients.
Use NIAM as an opportunity to access CDC educational resources like the #HowIRecommend Video Series, which offers simple and practical guidance for having successful vaccine conversations with parents and patients. These short videos demonstrate how to make effective vaccine recommendations, address common vaccine questions, and take a team-based approach to vaccination.
[OPTIONAL PARAGRAPH FOR PEDIATRIC/FAMILY PRACTICE ORGANIZATIONS]
CDC has developed CME activities to help healthcare professionals have successful conversations with parents about vaccines. Access these CME activities at the links below:
- How Nurses and Medical Assistants Can Foster a Culture of Immunization in the Practice: https://www.cdc.gov/vaccines/ed/vaccine-communication/foster-culture-of-immunization.html
- Pediatric Immunization: Navigating Difficult Conversations with Parents: https://www.medscape.org/viewarticle/907254external icon
The Public Health Foundation and CDC have developed a digital communication toolkit with messages and graphics tailored to your role as a healthcare professional emphasizing the importance of vaccination for your patients. Show your practice’s support of vaccination throughout the month by using this content on your website and on social media. During NIAM and beyond, you can engage with CDC and other healthcare professionals on social media by using #ivax2protect in your posts.
August is National Immunization Awareness Month (NIAM). This annual observance highlights the importance of getting recommended vaccines throughout your life. You have the power to protect yourself and your family against serious diseases [like whooping cough, cancers caused by HPV, and pneumonia] through on-time vaccination.
During NIAM, [YOUR ORGANIZATION] encourages you talk to your doctor, nurse, or other healthcare professional to ensure [you, your child, your family] are up to date on recommended vaccines.
We also encourage you to visit CDC’s Interactive Vaccine Guide, which provides information on the vaccines recommended during pregnancy and throughout your child’s life.
[OPTIONAL SENTENCE] As your children head back to school this fall, make sure vaccination is at the top of your checklist. August is also a key time to make sure you are up to date on all the vaccines you need to stay healthy. Use CDC’s adult vaccine assessment tool to see which vaccines might be right for you.
During NIAM, [YOUR ORGANIZATION] will be sharing information and resources on social media to highlight the importance of vaccines. Help us spread the word! Follow the conversation on INSERT SOCIAL MEDIA HANDLES, and use #ivax2protect to share why you choose to vaccinate.