Southern HIV/AIDS Awareness Day – August 20

August 20. Southern HIV/AIDS Awareness Day.

Southern HIV/AIDS Awareness Day (SHAAD) is observed each year on August 20. The Southern AIDS Coalitionexternal icon launched this day to bring awareness to the continuing and disproportionate impact of HIV in the South.

Get Involved

Partners and organizations can use the Let’s Stop HIV Together campaign resources to highlight ways to reduce HIV stigma and promote prevention, testing, and treatment for people living in the South.

The Let’s Stop HIV Together campaign includes resources and partnerships aimed at stopping HIV stigma and promoting HIV testing, prevention, and treatment. This campaign is part of the national Ending the HIV Epidemic (EHE) Initiative. Let’s Stop HIV Together empowers communities, partners on the ground, and healthcare providers to reduce stigma among all Americans, prevent HIV among the hardest-hit populations, and help people with HIV stay healthy.

Get the Word Out

Share these posts and the accompanying images on social media. If creating your own posts, we encourage you to incorporate #SHAAD and #StopHIVTogether to get SHAAD content trending. Be sure to follow us online for more resources and social media content.

Social Media Resources
Use these sample messages prior to August 20 to lead up to Southern HIV/AIDS Awareness Day.
August 20. Southern HIV/AIDS Awareness Day.

Facebook: August 20 is Southern HIV/AIDS Awareness Day, a day to raise awareness about HIV in southern communities. When we work to overcome barriers to HIV prevention, care, and treatment, we can #StopHIVTogether. #SHAAD https://bit.ly/35ZeiZk

Twitter: August 20 is Southern HIV/AIDS Awareness Day, a day to raise awareness about HIV in southern communities. When we work to overcome barriers to #HIV prevention, care, and treatment, we can #StopHIVTogether. #SHAAD https://bit.ly/35ZeiZk

Instagram: August 20 is Southern HIV/AIDS Awareness Day, a day to raise awareness about HIV in southern communities. When we work to overcome barriers to HIV prevention, care, and treatment, we can #StopHIVTogether. #SHAAD #HIV

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Use these sample messages on Southern HIV/AIDS Awareness Day, August 20.
August 20. Southern HIV/AIDS Awareness Day.

Facebook: Today is Southern HIV/AIDS Awareness Day, a day to bring awareness to the HIV prevention challenges faced by people living in the South. With improved access to HIV services and care, we can reduce new HIV cases in the South. #SHAAD #StopHIVTogether

Twitter: Today is Southern HIV/AIDS Awareness Day, a day to bring awareness to the #HIV prevention challenges faced by people living in the South. With improved access to HIV services and care, we can reduce new HIV cases in the South. #SHAAD #StopHIVTogether

Instagram: Today is Southern HIV/AIDS Awareness Day, a day to bring awareness to the #HIV prevention challenges faced by people living in the South. With improved access to HIV services and care, we can reduce new HIV cases in the South. #SHAAD #StopHIVTogether #HIV

Download Graphics

Instagram Graphicimage icon (1080×1080)
Facebook/Twitter Graphicimage icon (1200×675)


August 20. Southern HIV/AIDS Awareness Day.

Facebook: On Southern HIV/AIDS Awareness Day, we recognize the public health and community leaders working to improve access to HIV prevention, treatment, and support services in the South. #SHAAD #StopHIVTogether

Twitter: On Southern HIV/AIDS Awareness Day, we recognize the public health and community leaders working to improve access to #HIV prevention, treatment, and support services in the South. #SHAAD #StopHIVTogether

Instagram: On Southern HIV/AIDS Awareness Day, we recognize the public health and community leaders working to improve access to HIV prevention, treatment, and support services in the South. #SHAAD #StopHIVTogether #HIV

Download Graphics

Instagram Graphicimage icon (1080×1080)
Facebook/Twitter Graphicimage icon (1200×675)


An African American man and Hispanic man face each other on a bench on a sidewalk outside near a field in conversation.

Facebook: HIV stigma can be a major barrier to accessing HIV prevention and treatment services. The first step to stopping HIV stigma is talking openly about HIV: https://bit.ly/3eyn42Y. #SHAAD #StopHIVStigma

Twitter: #HIVstigma can be a major barrier to accessing HIV prevention and treatment services. The first step to stopping HIV stigma is talking openly about #HIV: https://bit.ly/3eyn42Y. #SHAAD #StopHIVStigma

Instagram: HIV stigma can be a major barrier to accessing HIV prevention and treatment services. The first step to stopping HIV stigma is talking openly about HIV. #SHAAD #StopHIVStigma #HIVstigma #HIV

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A Hispanic man and African American sit on an outdoor wall facing each other in conversation.

Facebook: Whether face-to-face or virtually, taking time to talk to partners and friends about HIV is key to understanding and reducing HIV risk. Try these conversation starters: https://bit.ly/30c1Wux. #SHAAD #StartTalkingHIV

Twitter: Whether face-to-face or virtually, taking time to talk to partners and friends about #HIV is key to understanding and reducing HIV risk. Try these conversation starters: https://bit.ly/30c1Wux. #SHAAD #StartTalkingHIV

Instagram: Take time to talk to your partners and friends about HIV prevention. Whether face-to-face or virtually, starting the conversation is key to understanding and reducing HIV risk. #SHAAD #StartTalkingHIV #HIV

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An African American woman rides her bike on a street.

Facebook: The South has the highest burden of HIV in the US. A key strategy to end the HIV epidemic in southern communities is encouraging people with HIV to get in care and stay in care, so they can live well. #SHAAD #StopHIVTogether #EndHIVEpidemic http://bit.ly/2MkUfv8

Twitter: The South has the highest burden of #HIV in the US. A key strategy to #EndHIVEpidemic in southern communities is encouraging people with HIV to get in care and stay in care, so they live well. #SHAAD #StopHIVTogether http://bit.ly/2MkUfv8

Instagram: The South has the highest burden of #HIV in the US. A key strategy to end the HIV epidemic in southern communities is encouraging people with HIV to get in care and stay in care, so they can live well. #SHAAD #StopHIVTogether #EndHIVEpidemic #HIV

Download Graphics

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