COVID-19 Vaccine Community Toolkit
Educating Communities on the Importance of COVID-19 Vaccines
Toolkit and Materials to Build Confidence in COVID-19 Vaccination
Strong confidence in COVID-19 vaccines within communities leads to more people getting vaccinated, which will help stop the pandemic. CDC has designed a toolkit to help partners and programs reinforce confidence in this important prevention tool.
Get Started Promoting COVID-19 Vaccination
- CDC recommends everyone 12 years and older should get a COVID-19 vaccination to help protect against COVID-19. Get vaccinated as soon as you can.
- Encourage leaders in your family, community, workplace, organization, or campus to be vaccine champions and talk with others about COVID-19 vaccines.
- Help people identify their personal reasons for getting vaccinated.
- Learn more about COVID-19 vaccines.
Provide Regular Updates
- Foster transparent, two-way communication about the benefits, safety, side effects and effectiveness of COVID-19 vaccines, and COVID-19 health disparities.
- Help people find credible vaccine information and get the facts to respond to misinformation.
- Use key messages about COVID-19 vaccine to write social media posts or articles and blog posts for organizational publications and affinity groups.
- Use free posters, factsheets, graphics, and videos to share accurate information.
- Proactively address and mitigate the spread and harm of misinformation by sharing credible and accurate information.
Collaborate with Trusted Messengers
- Identify leaders in your community, workplace, organization, or campus—people with influence and trust among their peers—to tailor and share accurate information and materials.
- Reach people where they are to ensure equitable vaccine implementation.
- Work together to ensure that people have resources to maintain and manage their physical and mental health, including easy access to information, affordable testing, and medical care.
- If you are not already working with your local health department’s immunization program, reach out for assistance. They can help coordinate vaccination clinics, provide speakers for presentations, and offer other types of expertise.
Show Social Support
- Invite vaccine recipients to make their vaccine decision visible with stickers.
- Encourage people to share their personal stories on social media and within their circles of influence. Promote their stories on your social media pages, web page, or intranet.
Planning for Vaccination
- Refer to our planning guides for more information on strategies to promote and increase access to vaccination.
- Learn more about opportunities to partner with the Federal Retail Pharmacy Program and your local pharmacy.
- Encourage everyone to enroll in v-safeafter their COVID-19 vaccination. Share the answers to the frequently asked questions about v-safe.
Make a Strong Recommendation
- Healthcare professionals are often vaccine recipients’ most trusted source of information on vaccines. Their answers to patients’ questions matter and will help people make an informed decision about getting a COVID-19 vaccination.
- Share background and safety information about the mRNA and viral vector vaccines to help explain the COVID-19 vaccines to vaccine recipients.