Customizable COVID-19 Vaccine Content for Community-Based Organizations

Customizable COVID-19 Vaccine Content for Community-Based Organizations

Community-Based Organizations and Leaders can use the following materials to encourage COVID-19 vaccination. You can add your own logos and customize the text to make it appropriate for your organization.​

Introductory letter

This letter can be sent to branches, chapters, or affiliates to encourage review and use of the toolkit materials.

Dear Community-Based Organization Leader:

Soon the communities you serve will have access to vaccines to help protect them against COVID-19. All COVID-19 vaccines currently available in the United States have been shown to be highly effective at preventing COVID-19. Vaccination is one of our many important tools to help stop the pandemic.

Some community members may be hesitant to get the vaccine. Before they agree to be vaccinated, they will want answers to their questions about the process for developing these vaccines and information about safety and effectiveness. Your organization can help inform communities about the vaccines and help people feel confident when they decide to get vaccinated.

This COVID-19 Vaccine Communication Toolkit for Community-Based Organizations was created by the Centers for Disease Control and Prevention (CDC) to help you provide clear, consistent, and credible information about COVID-19 vaccines to your communities. We encourage you to review and customize these materials.

  • Letter to membersCustomize this letter about COVID-19 vaccination to send to your members.
  • Newsletter content: This short newsletter-style blurb can be widely distributed to share information on COVID-19 vaccines.
  • Key messagesUse these key messages about COVID-19 vaccine to educate your communities.
  • Frequently Asked Questions (FAQs): Use these to help answer questions about COVID-19 vaccine in your communities.
  • Slide deck: These basic slides about COVID-19 vaccines are for virtual town halls or other informational meetings within your communities. You can use all or part of the set or also include your own organization’s information.
  • Print Resources: These posters, factsheets, and other print resources encourage and support community members in their decision to get vaccinated. You can print and post them in your buildings and other community locations.
  • COVID-19 vaccine factsheet: This plain language fact sheet is available in several languages.
  • Social media content: These messages and images are for use on various social media channels that your organization uses, including Facebook, Twitter, and LinkedIn. You can use them as-is with the hashtag #SleeveUp or include your own identity.
  • Stickers: Print stickers for community members who have been vaccinated to wear.

Stopping a pandemic requires using all the tools we have available, and now we have a powerful new tool—vaccines. When you support COVID-19 vaccination, you are helping to protect against COVID-19 in your community.

We appreciate your ongoing support.

Letter to members

This letter about COVID-19 vaccination can be sent to your members. 

Dear [MEMBER],

Across the country, the COVID-19 pandemic is having devastating effects. Here at {INSERT YOUR ORGANIZATION NAME}, we have felt the pain and loss in our own community. We’ve supported families who have been affected and mourned those we have lost.

While the pandemic has kept us apart, there is new hope—vaccines are here. They will help us move closer to ending the pandemic.

We want everyone in our community to be safe and get back to hugging our families and friends and shaking hands with our neighbors. Getting the COVID-19 vaccine adds one more layer of protection for you, your family, and your loved ones. Here are some key points about the COVID-19 vaccine:

  • All COVID-19 vaccines currently available in the United States are very effective at preventing the disease.
  • The most common side effects are pain in the arm where you got the shot, feeling tired, headache, body aches, chills, and fever.
  • Stopping a pandemic requires using all the tools we have available—wearing masks, staying at least 6 feet apart from people who don’t live with you, avoiding crowds and poorly ventilated spaces, washing your hands frequently, and getting vaccinated.

We all play a part in this effort, and you are key. Please sign up to get your COVID-19 vaccination at {INSERT INFORMATION ABOUT WHERE TO GET VACCINATED}.

If you have questions about vaccination clinics in {INSERT COMMUNITY CLINIC INFORMATION}, please contact {INSERT NAME AND CONTACT INFORMATION}.

If you want to know more about COVID-19 vaccines, visit www.cdc.gov/coronavirus/2019-ncov/vaccines

Sincerely,

{INSERT SIGNATURE OF ORGANIZATION LEADER}

Newsletter content

This short, newsletter-style blurb can be used in e-newsletters or hard copy newsletters that you distribute to members. Consider a “special edition” newsletter and add information about who to contact for more information.

COVID-19 vaccine: It’s our turn to roll up our sleeves and get vaccinated!

It’s hard to imagine a time when we didn’t know COVID-19 existed. Now when people say “virus,” we know what they mean. The impact of COVID-19 on our lives, our activities, and our freedom has affected us all. The responsibility is ours, as a community, to help stop this virus. Now we have a new, safe, and effective tool to help us do that—COVID-19 vaccines.

It takes everyone.

We all need to step up to beat COVID-19. We ask you to join us in protecting yourself, your family and friends, and our community by getting vaccinated.

{INSERT QUOTE FROM ORGANIZATION LEADERSHIP. Suggested quote: “COVID-19 vaccination is one of the strongest tools we can use to fight this pandemic together,”} says [NAME and TITLE].

Getting vaccinated adds an important layer of protection for you, your family, and loved ones. Here are some things you should know about the COVID-19 vaccine:

  • All COVID-19 vaccines currently available in the United States are very effective at preventing the disease.
  • The most common side effects are pain in the arm where you got the shot, feeling tired, headache, body aches, chills, and fever.
  • Stopping a pandemic requires using all the tools we have available—wearing masks, staying at least 6 feet apart from people who don’t live with you, avoiding crowds and poorly ventilated spaces, washing your hands frequently, and getting vaccinated.

We want everyone in our community to be safe and get back to hugging our families and friends and shaking hands with our neighbors.

We all play a part in this effort, and you are key. Please sign up to get your COVID-19 vaccination at

{INSERT INFORMATION ABOUT WHERE TO GET VACCINATED}.

If you have questions about vaccination clinics in {INSERT COMMUNITY CLINIC INFORMATION}, please contact

{INSERT NAME AND CONTACT INFORMATION}.

If you have questions about the COVID-19 vaccine, visit CDC’s FAQs web page: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/faq.html.