Social Media Toolkit

Social Media Toolkit
Updated July 7, 2020

CDC created this social media toolkit to help localize efforts in responding to the virus that causes COVID-19.

This toolkit provides messages and graphics to help:

  • Ensure current, correct messaging from a trusted source.
  • Create collateral materials.
  • Share resources.

All graphics and suggested messages are available for use on social media profiles and web pages.

Within this guide you will find information and suggested messages from our COVID-19 response. For more images and CDC content you can visit our Communication Resources page. All social media content is public domain and free to use by anyone for any purpose without restriction under copyright law. Please remember to use the #COVID19 hashtag when tweeting out any COVID-19 related content.

Instructions

To copy sample message: Press and hold the left mouse button and then drag the mouse from the top left to the bottom right of the entire selection of text you want to copy. To copy the highlighted text, on your keyboard, press the keyboard shortcut Ctrl+C or right-click the highlighted text and click Copy.

To download images: Scroll through available options by using the arrow to the left and right of the image.  Click on an image and it will open in a new browser tab. Right-click on the image and select Save As.

Social Distancing

Facebook Sample Message

Social distancing is one of the best tools to avoid being exposed to COVID-19. To help slow the spread of the virus, keep these key times in mind for when to use social distancing

  • Inside your home if someone is sick
  • Outside your home when around people who are not in your household
  • If you are at increased risk for severe illness from COVID-19

If maintaining social distancing will be difficult, wear a mask when around others, including when you must go out in public. Learn more: https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/social-distancing.html

Twitter Sample Message

#SocialDistancing is one of the best tools to avoid being exposed to #COVID19. To help #SlowTheSpread of #COVID19, keep key times in mind for when to #SocialDistance. Learn more: https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/social-distancing.html

Daily Life

Facebook Sample Message

Planning to host summer gatherings or cook-outs with people not in your household? Check out CDC’s new tips to help protect you and your family.

  • Remind guests to stay home if they are sick.
  • Arrange tables and chairs to allow for social distancing of at least 6 feet apart.
  • Encourage guests to bring their own food and drinks.

See more tips: https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/personal-social-activities.html

Twitter Sample Message

Wondering how you can do your daily activities safely while protecting yourself and your loved ones from COVID-19? To help you determine your level of risk, answer these questions about “Deciding to Go Out:”  https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/deciding-to-go-out.html

Instagram Sample Message

Wondering how you can do your daily activities safely while protecting yourself and your loved ones from COVID-19?

The more closely you interact with others and the longer that interaction, the higher the risk of COVID-19 spread.

So, think about

  • How many people will be there?
  • Will the space be indoors or outdoors?
  • Will you spend a lot of time with others?

(“PST” here’s a hint – think People, Space, and Time.)

Learn more about assessing the risk when you‘re deciding to go out: https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/deciding-to-go-out.html

#CDC #PhysicalDistance

How to Wear a Mask

Facebook Sample Message

Masks are most likely to slow the spread of COVID-19 when they are widely used in public settings. Wear a mask when you are around people not living in your household, especially when social distancing (staying at least 6 feet apart) is difficult to maintain. Learn more about the importance of wearing a mask in public settings: https://bit.ly/3ee8iP4external icon


COVID-19 can be spread by people who do not have symptoms and do not know that they are infected. Masks may help prevent people who have COVID-19 from spreading the virus to others. Masks, when worn over the nose and mouth, reduce the spray of respiratory droplets when the person wearing them coughs, sneezes, talks, or shouts. https://bit.ly/3ee8iP4external icon

Instagram Sample Message

Masks may help prevent the spread of #COVID19 when they are widely used in public settings. Wear a mask when you are around people not living in your household, especially when social distancing (staying at least 6 feet apart) is difficult to maintain.

#CDC #publichealth  #socialdistancing

https://bit.ly/3ee8iP4external icon

Twitter Sample Message

Masks may help prevent the spread of #COVID19 when they are widely used in public settings. When you wear a mask, you help protect those around you. When others wear one, they help protect people around them, including you. https://bit.ly/3ee8iP4external icon


#COVID19 spreads mainly among people who are in close contact with one another (less than 6 ft). Wear a mask in public settings & when around people not living in your household, especially when social distancing is difficult to maintain. https://bit.ly/3ee8iP4external icon

Populations at Increased Risk

Facebook Sample Message

Did you know? Among adults, the risk of severe illness from COVID-19 increases with age. Everyone can take steps to reduce their risk of getting sick:

  • Practice social distancing by staying at least 6 feet away from others
  • Wash hands often with soap and water for at least 20 seconds
  • Stay away from people who are sick
  • Wear a mask when out in public
  • Cover coughs and sneezes
  • Clean and disinfect frequently touched surfaces

More information on people at increased risk:  https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/older-adults.html

Instagram Sample Message

Did you know? Among adults, the risk of severe illness from COVID-19 increases with age. Everyone can take steps to reduce their risk of getting sick:

  • Practice social distancing by staying at least 6 feet away from others
  • Wash hands often with soap and water for at least 20 seconds
  • Stay away from people who are sick
  • Wear a mask when out in public
  • Cover coughs and sneezes
  • Clean and disinfecting frequently touched surface

For more information on people at increased risk, visit  https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/older-adults.html

#COVID19 #CDC #PublicHealth #OlderAdults #HealthyLiving

Twitter Sample Message

Did you know? Among adults, the risk of severe illness from #COVID19 increases with age. Learn steps to reduce your risk: https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/older-adults.html


If you have certain underlying medical conditions, you are at increased risk of severe illness from #COVID19, no matter your age. Find tips to protect yourself: https://bit.ly/2UypEQ8external icon

Contact Tracing

Facebook Sample Message

If you have COVID-19, a public health worker may call you to check on your health, discuss who you’ve been in contact with, and ask you to stay home to self-isolate, if you aren’t doing so already. Answer the call to slow the spread:  https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/contact-tracing.html.

Twitter Sample Message

Contact tracing slows the spread of #COVID19. See these answers to Frequently Asked Questions about contact tracing: https://www.cdc.gov/coronavirus/2019-ncov/faq.html#Contact-Tracing. #SlowTheSpread

Instagram Sample Message

Heard about contact tracing, but not sure what it is? During the pandemic, public health workers follow up with and interview people who have COVID-19 and their contacts. Contact tracing slows the spread of COVID-19. If you have been in close contact with a person who has COVID-19, a public health worker may call to let you know you’ve been exposed and ask you to stay at home and self-quarantine. Doing so keeps you, your family, and your community safe. https://www.cdc.gov/coronavirus/2019-ncov/faq.html#Contact-Tracing. #PublicHealth #COVID19 #ContactTracing #SlowTheSpread #quarantine

Facebook Sample Message

If you have been in close contact with a person who has COVID-19, a public health worker may call to let you know you’ve been exposed and ask you to stay at home and self-quarantine. Doing so keeps you, your family, and your community safe. Be part of the solution and help slow the spread of COVID-19.  https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/contact-tracing.html

Twitter Sample Message

If you are sick with #COVID19, a public health worker may contact you to check on your health, discuss who you’ve been in contact with, and ask you to stay at home and self-isolate, if you’re not doing so already. Answer the call to #SlowTheSpread.  https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/contact-tracing.html

Instagram Sample Message

Heard about contact tracing, but not sure what it is? During the pandemic, public health workers follow up with and interview people who have COVID-19 and their contacts. Contact tracing slows the spread of COVID-19. If you have been in close contact with a person who has COVID-19, a public health worker may call to let you know you’ve been exposed and ask you to stay at home and self-quarantine. Doing so keeps you, your family, and your community safe. https://www.cdc.gov/coronavirus/2019-ncov/faq.html#Contact-Tracing. #PublicHealth #COVID19 #ContactTracing #SlowTheSpread #quarantine

Fight Coronavirus this Summer

#COVIDStopsWithMe

Surgeon General Jerome Adams shares an important message for Americans this summer: To slow the spread of coronavirus, each of us must continue to take personal responsibility to protect ourselves and our loved ones. By doing just a few simple things, we can make a big difference.

What To Do If You’re Sick

Facebook Sample Message

Do you think you may have COVID-19? If you think you’re sick, follow guidance about when to call your doctor:

  • Monitor your symptoms
  • Call ahead before visiting your doctor
  • Avoid close contact with others when you’re out

Most people who get COVID-19 can take care of themselves at home. If you need to see a doctor, take precautions to protect yourself and others around you. See more: https://www.cdc.gov/coronavirus/2019-ncov/if-you-are-sick/steps-when-sick.html

Facebook Sample Message

Do you think you may have COVID-19? If you think you’re sick, follow guidance about when to call your doctor:

  • Monitor your symptoms
  • Call ahead before visiting your doctor
  • Avoid close contact with others when you’re out

Most people who get COVID-19 can take care of themselves at home. If you need to see a doctor, take precautions to protect yourself and others around you. See more: https://www.cdc.gov/coronavirus/2019-ncov/if-you-are-sick/steps-when-sick.html

Twitter Sample Message

Do you think you may have #COVID19? Most people who get sick can take care of themselves at home. If you need to see a doctor, call ahead before going to their office. Take precautions to protect yourself and others around you. See more: https://www.cdc.gov/coronavirus/2019-ncov/if-you-are-sick/steps-when-sick.html

Testing Information

Facebook Sample Message

If you have symptoms of COVID-19 (fever, cough, difficulty breathing) and want to get tested, call your doctor first. Also check with your state or local health department, which will have the latest information on testing. While supplies of these tests are increasing, it may still be difficult to find a place to get tested.

Learn more: https://bit.ly/34zW3cgexternal icon

Twitter Sample Message

If you have symptoms of #COVID19 and want to get tested, call your doctor first. Also check with your state or local health department, which will have the latest information on testing. Learn more: https://bit.ly/34zW3cgexternal icon

Protecting Older Adults

Facebook Sample Message

Older adults are at higher risk for severe illness from  COVID-19. If you or those you care for are at higher risk for severe illness, you should:

  • Limit contact with others as much as possible
  • Keep away from others who are sick
  • Limit close contact with others
  • Wash your hands often

https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/people-at-higher-risk.html

Instagram Sample Message

Are you aware that older adults and people who have serious underlying medical conditions like chronic lung disease, serious heart conditions, and diabetes are at higher risk for severe illness from COVID-19? If your parent or another relative is an older adult or has a serious underlying medical condition, they should be aware of preparations to take:

  • Limit contact with others as much as possible
  • Avoid close contact with people who are sick
  • Take everyday preventive actions: wash hands often and avoid touching face, nose, and eyes
  • Have over-the-counter medicines, medical supplies (like tissues), and extra necessary prescriptions
  • Have extra household items and groceries on hand
  • Make a plan for what to do if they get sick
  • Routinely clean and disinfect surfaces and objects that are touched often
  • Consult with their healthcare provider if they have symptoms of COVID-19

Learn more at cdc.gov/coronavirus

Twitter Sample Message

Older adults & ppl w/ serious underlying medical conditions like chronic lung disease or serious heart conditions are at higher risk for severe illness from COVID-19. Learn ways to support older adults in your family & community. https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/people-at-higher-risk.html

Travel by Car, Bus, or Train

Facebook Sample Message

If you travel, take these steps to protect yourself & others from COVID-19 during your trip:

  • Wash your hands often
  • Avoid close contact with others
  • Wear a mask in public
  • Cover coughs and sneezes.
  • Pick up food at drive-throughs, curbside restaurant service, or stores

https://bit.ly/2IZicXjexternal icon

Twitter Sample Message

If you travel, take these steps to protect yourself & others from #COVID19 during your trip. https://bit.ly/2IZicXjexternal icon

Pets & COVID-19 Guidance

Facebook Sample Message

Treat your pets the same way you would treat other family members to prevent the spread of COVID-19: keep your pets away from sick people and people outside your household. Read more about pets and COVID-19: https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/pets.html

Instagram Sample Message

Treat your pets the same way you would treat other family members to prevent the spread of #COVID19: keep your pets away from sick people and people outside your household. Read more about pets and COVID-19: https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/pets.html

Twitter Sample Message

Treat your pets the same way you would treat other family members to prevent the spread of #COVID19: keep your pets away from sick people and people outside your household. Read more about pets and COVID-19: https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/pets.html

Clara Self Checker

Facebook Sample Message

Everyone can help prevent the spread of COVID-19. The Coronavirus Self-Checker, also known as Clara, can help you decide when to call your doctor if you are feeling sick. Try the symptom checker here: https://www.cdc.gov/coronavirus/2019-ncov/symptoms-testing/index.html#cdc-chat-bot-open

Instagram Sample Message

Feeling sick? Check in with Clara, CDC’s Coronavirus Self-Checker, that can help you decide when to call your doctor. Answer a few simple questions and learn what you need to do next so you can protect yourself and others. #COVID19

Twitter Sample Message

Everyone can help prevent spread of #COVID19. Clara, the #Coronavirus Self-Checker, can help you decide when to call your doctor if you are feeling sick. Start using Clara here: https://www.cdc.gov/coronavirus/2019-ncov/symptoms-testing/index.html#cdc-chat-bot-open