Essential Guide for Disaster Public Information Officers

For Public Health

June 15, 2026

When disasters occur, Public Information Officers (PIOs) play a key role in safety by getting the right information to the right people at the right time so people in the affected areas can protect themselves and others.

Role of Public Information Officers

During disasters such as hurricanes, wildfires, floods, or other extreme events, multiple agencies often share responsibility for public communication. Each organization typically designates a Public Information Officer (PIO) or communications lead.

Some PIOs are seasoned communications professionals with years of experience, while others may be assigned to the role during an emergency to meet operational needs. Not every organization uses the same titles. But, regardless of background, official title, or experience level, the PIO function ensures that accurate, coordinated, and timely information reaches the response leaders, public, media, and key stakeholders.

When disasters occur, PIOs play a key role in safety by getting the right information to the right people at the right time so people in the affected areas can protect themselves and others.