About the Campaign

Listening and Acting Quickly HEAR HER concerns could save her life

Hear Her. You Can Help Save Her Life.

Over 700 women die each year in this country from problems related to pregnancy or delivery complications. Every death is a tragedy, especially when we know that two thirds of pregnancy-related deaths could be prevented. As many as 50,000 women experience severe, unexpected health problems related to pregnancy that may have long-term health consequences.

CDC’s Division of Reproductive Health is committed to healthy pregnancies and deliveries for every woman. The Hear Her campaign supports CDC’s efforts to prevent pregnancy-related deaths by sharing potentially life-saving messages about urgent warning signs.

Women know their own bodies better than anyone and can often tell when something does not feel right. The campaign seeks to encourage partners, friends, family, coworkers, and providers—anyone who supports pregnant and postpartum women—to really listen when she tells you something doesn’t feel right. Acting quickly could help save her life.

“A woman knows her body. Listening and acting upon her concerns during or after pregnancy could save her life.”

— Dr. Wanda Barfield, Director of CDC’s Division of Reproductive Health

Campaign Goal

CDC’s Hear Her campaign seeks to raise awareness of potentially life-threatening warning signs during and after pregnancy and improve communication between patients and their healthcare providers.

Campaign Objectives
  • Increase awareness of serious pregnancy-related complications and their warning signs.
  • Empower women to speak up and raise concerns.
  • Encourage women’s support systems to engage in important conversations with her.
  • Provide tools for women and providers to better engage in life-saving conversations.
Campaign Audiences
  • Primary audiences include pregnant women, women who have given birth within the last year (postpartum women), and their support network (including partners, family, and friends).
  • Secondary audiences include healthcare providers that interact with pregnant or postpartum women.

Learn more about pregnancy-related deaths in the United States.

This project is supported through a partnership with the CDC Foundation and funding from Merck through its Merck for Mothers Program.