Individual and Community Awareness
Colorectal Cancer Screening Change Package
The individual and community awareness focus area includes tools and resources to inform and educate the public about cancer, risk factors, and screening practices to increase awareness about and demand for cancer screening services.
- Change concepts are “general notions that are useful for developing more specific strategies for changing a process.”1
- Change ideas are evidence-based or practice-based “actionable, specific ideas or strategies.”1
- Each change idea is linked to tools and resources that can be used or adapted to improve cancer screening.
Notes
- Tools and resources with a symbol may contain some information that does not reflect the current US Preventive Services Task Force (USPSTF) recommendations for colorectal cancer screening.
- Tools and resources with a symbol are patient resources.
See a list of acronyms used in this change package.
Change Concept: Inform and educate the public to increase awareness and use of recommended cancer screenings.
Tools and Resources, by Change Idea
Deliver group education.
Deliver one-on-one education.
- AltaMed and Kaiser Permanente CHR — PROMPT Study Primer Calls for Never Completed FIT Screening: Outreach Team Call Scripts [PDF-144KB], pages 2–3
- CDC, NACDD, and Kaiser Permanente CHR — Mailed FIT Implementation Guide [PDF-3MB], page 13
- GW Cancer Center — Guide for Patient Navigators: A Supplement to the Oncology Patient Navigator Training: The Fundamentals [PDF-2.7MB], pages 22–27
- NCCRT — 2019 Colorectal Cancer Screening Messaging Guidebook: Recommended Messaging to Reach the Unscreened
- NCCRT and ACS — Colorectal Cancer Screening Best Practices: A Handbook for Hospitals and Health Systems [PDF-4.4MB], pages 77–81
- NIHB — Health Systems Improvement Toolkit: A Guide to Cancer Screenings in Indian Country [PDF-4.2MB], pages 27–30
Develop small media materials such as videos, letters, brochures, and newsletters.
Develop a mass media strategy and messages to reach a large audience through platforms such as newspapers, magazines, radio, television, and the internet.
- GW Cancer Center — Colorectal Cancer Awareness Month Social Media Toolkit [PDF-395KB]
- GW Cancer Center — Health Equity Toolbox: Resources to Foster Cultural Sensitivity and Equitable Care for All [PDF-386KB]
- NCCRT — 2019 Colorectal Cancer Screening Messaging Guidebook: Recommended Messaging to Reach the Unscreened
- NCCRT — Reigniting Colorectal Cancer Screening as Communities Face and Respond to the COVID-19 Pandemic [PDF-1.92MB] [webinar], slides 32–33
- NCCRT — Working with Celebrity Ambassadors
- NCCRT and ACS — Colorectal Cancer Screening: Best Practices Handbook for Health Plans [PDF-8.3MB], pages 49–56
- NCCRT and ACS — Colorectal Cancer Screening Best Practices: A Handbook for Hospitals and Health Systems [PDF-4.4MB], pages 77–81
Use informational materials such as websites, infographics, posters, and videos.
- ACS — 7 Things to Know About Getting a Colonoscopy [PDF-383KB] [information sheet]
- ACS — Colorectal Cancer: Catch It Early and Reduce Your Risk [PDF-791KB] [infographic]
- ACS — Colorectal Cancer Fact Sheet [PDF-1.3MB] [information sheet]
- AltaMed and Kaiser Permanente CHR — Colon Cancer Can Be Prevented [PDF-350KB] [English and Spanish infographic]
- CDC — Colorectal Cancer Resources to Share
- Colon Cancer Prevention Project — Prevent Colon Cancer
- NCI — Colorectal Cancer Screening (PDQ) – Patient Version
Reference
1Centers for Disease Control and Prevention. Tobacco Cessation Change Package. Atlanta, GA: Centers for Disease Control and Prevention, U.S. Department of Health and Human Services; 2019.